Retail Observer

JUNE 2021 RETAILOBSERVER.COM 17 and nearly 60% have purchased or plan to purchase an upgraded appliance to keep up with their cooking needs. • Half said a quality cooking appliance makes them a better cook at home or instills confidence in their ability to try new dishes; 38% said the appliance design inspires this confidence. • Further, more time at home has led space to be of utmost importance, especially in the kitchen where working counter- space cannot be compromised and thoughtful design is key. "The kitchen was the heart of the home long before the pandemic, but it is now particularly central to our lifestyles while living in place," said Anja Prescher, Bosch home appliances Brand Director. "Consumers are experimenting more in the kitchen, and with this exploration comes a desire for appliances that can do it all, from versatile functionality to restaurant-quality results, and Bosch is proud to deliver a quality cooking portfolio that meets this demand and simplifies the process for greater confidence in the kitchen." With heightened cooking and experimentation taking place in kitchens across the globe, whether it be for pleasure or out of necessity, versatile, even performance, thoughtful design and convenience are key themes identified through research and kept at the core of Bosch's new cooking innovations. VERSATILE, EVEN PERFORMANCE • When asked if they were proud of any particular culinary feat, consumers revealed a vast cooking repertoire, inclusive of baked goods, pizza, specialty meats and more; some even purchased additional small appliances, such as an air fryer, roaster and more to accommodate new cooking goals. Understanding that space is key in 2021, the new Bosch wall oven lineup boasts 26 new connected models that deliver multi-oven functionality – baking, air frying, roasting, dough proofing, a pizza oven mode and more – to create a versatile, all-in-one system that meets various cooking needs with even results and without the hassle of a second specialty appliance. • Whether consumers prefer a single or double Bosch multi- oven, or choose to pair their oven with enhanced Bosch steam, speed or microwave ovens in 2021 as a wall oven combo, the new lineup is designed for simplicity and ease while giving home cooks design flexibility in building their personal, streamlined cooking and baking system. • For the consumers seeking high-power performance for restaurant-quality results, new Bosch industrial-style ranges and rangetops offer multiple high efficiency burners, including 18K BTU dual flame ring burners and 77K BTU of power. With the popular Bosch Optisim® Burner technology, consumers can achieve more even heat distribution and uniform cooking, no matter which dish they tackle next – from a robust steak sear to the gentle simmer of a delicate sauce.

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