Retail Observer

June 2021

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

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RETAILOBSERVER.COM JUNE 2021 4 Eliana Barriga eliana@retailobserver.com Embrace the possibilities! JUNE 2021, VOLUME 32, ISSUE 6 CELEBRATING OUR 32 ST YEAR AS THE RETAIL OBSERVER PUBLISHER/MANAGING EDITOR E LIANA BARRIGA DIRECTOR OF SALES AND MARKETING MOE LASTFOGEL ART DIRECTOR TERRY PRICE CONTRIBUTING WRITERS JENNIFER DANKO CHRISTINA KRAKER JOHN LAING RICH LINDBLOM STEVEN MORRIS JOHN O'HALLORAN STEPHEN PACZKOWSKI JEFF ROSE JOHN TSCHOHL ALAN WOLF RALPH E. WOLFF DEADLINE FOR AUGUST 2021 ISSUE: JULY 1, 2021 THE RETAIL OBSERVER 2764 N. Green Valley Pkwy, Suite 508 Henderson, NV 89014-2121 702.208.9500 Fax 702.570.5664 production@retailobserver.com info@retailobserver.com www.retailobserver.com To receive a copy of The Retail Observer online, or to unsubscribe, please go to www.retailobserver.com/subscribe The Retail Observer website is hosted by Market Digitally Printed on Recycled Paper THE RETAIL W hy do some of us find dealing with change such a challenge? I think it is just simply human nature. Change often knocks us off balance and sends a signal to our brain to start adjusting. Sometimes these adjustments feel uncomfortable, especially if major changes occur over long periods of time. Because our brain expects things to stay the same, we easily begin to judge change as a negative thing. However, as you look at the world around, you'll notice that things are constantly moving and continually changing everywhere! We live in a world of perpetual change. The Greek philosopher Heraclitus coined it perfectly, "The only constant in life is change." What if we started looking at things differently? What if we lived in a state of understanding that things will and do change, and then begin to trust the process that we can and will adjust as we need to? Instead of looking at change as extremely stressful and doing everything possible to avoid it (you know who you are), start by looking at change as a welcome part of your day-to-day life and embrace it. Eventually we might even get to the point where we look forward to it! The good news is science tells us that we can do just that! We can reprogram our brain and belief systems so that the adjustments that change brings no longer need to cause us undue stress. This is a good skill to have these days, with the rapidly changing current events that are happening in our world today. We need to keep our stress levels low and stable as we raise our joy levels up! So, next time you're faced with change, instead of freaking out–trying to maintain and keep things the same, try embracing it and ask yourself "how can I adjust my reaction and benefit from this change?" Start by reimagining a positive outcome, and then actually take steps that move you in a new and different direction. You know, sometimes it's just ok to end a chapter in life and start a fresh one. Trust yourself to allow change to be the catalyst for something new and wonderful in your life. CHANGE: THE ONLY CONSTANT IN LIFE Elle's View As I See It

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