RETAILOBSERVER.COM JUNE 2021
6
Moe Lastfogel
moe@retailobserver.com
Moe's Musings Views
Happy Green Retailing,
S
o what is your definition of "green"?
We are familiar with the Green Movement, green appliances and
the greening of America. These are just a few of the many terms we
hear in the media these days. I grew up with Kermit the Frog being green,
Green Eggs and Ham and the Emerald City (also green). "Green" was a
much easier concept to understand back then, before it took on the many
forms and concepts we are exposed to today.
I believe in living the green life at home and in the workplace environment.
I recycle as much as I can, I telecommute and internet shop when at all
possible. That's considered green. I feel green is a way of thinking, being and
doing that chooses to care for our earth and the preservation of the
environment, not only for ourselves and our children, but for the generations
to come. No matter what the product, the cause or the reason, more and
more people and companies are adding green practices to what they do —
green construction, green design and green living.
It's time to ask yourself where you stand on this issue. The question
remains, how can you be green in ways within your own control? What can
you do each day to make a difference? It's not what you say but what you do
and how you do it that matters. Making even a small change is better than
nothing at all. I challenge all of you to just do it and become green, act green
and live green in some aspect of your lives.
The Retail Observer is one of the only green magazines in the Industry.
We use post-consumer recycled paper, go through a monthly SFI Certified
Chain of Custody process and special print heat processes with soy-based
inks and special cut sizing to get these certifications that very few magazines
use. This said there is still a way to be even greener, that would be to go
digital. Our digital issue comes out the first of every month and allows you to
take advantage of the links we provide and the video assets we offer. Another
way to be greener would be to see how many people in your company
receive the print issue and maybe cut down to one shared copy for all. This
can be accomplished at www.retailobserver.com/subscribe. So again, ask
yourself the question, "What does green mean to me?"
WHAT DOES
"GREEN" MEAN
TO YOU?
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