36 SPECIALTY FOOD SPECIALTYFOOD.COM
The overall specialty market is expected to grow 4.4 percent in CAGR by 2025.
Center store received a good boost that will carry on through 2025. Pre-COVID,
several pantry categories were growing CAGR about average to the entire spe-
cialty market or slightly above it. But following extremely strong performance
in 2020, they're forecasted to see sustained growth through 2025, thanks to
developing consumer habits and preferences in the kitchen.
A few categories were sluggish before the pandemic due to maturation,
consumer preferences for fresh alternatives, and foodservice's appeal.
But, a strong 2020 has recalibrated them to some extent, and they are
forecast to see a lift through 2025.
Five-Year Forecasts
COVID-19 Impact on Category Sales
Baking mixes, ingredients, flours
Sauces, pasta, pizza (Shelf stable)
Seasonings
Soup
COVID-Influenced Categories that will
Beans, grains, rice – dry (Shelf stable)
Oils and vinegars
Pasta (Shelf stable)
Pickles, olives (Shelf stable)
by COVID
Categories Reinvigorated
Continue to Grow
