Retail Observer

July 2021

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

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RETAILOBSERVER.COM JULY 2021 16 BOSCH STUDY REVEALS AMERICANS ARE "ICE OBSESSED," CONSUMING 400 POUNDS EACH PER YEAR New Bosch refrigerators deliver on the three top refrigeration trends, aid in overall consumer wellness Following the debut of its expanded French door bottom-mount refrigeration collection, Bosch home appliances announced a new study that explores the role that ice, hydration and beverages play in our lives. The survey of 2,000 Americans conducted by OnePoll on behalf of Bosch revealed that the key to drinking more water, and potentially feeling happier, could very well be ice. America's obsession with ice rests on four telling truths revealed at the household level: 1. Americans who drink six or more glasses of water a day are most likely to agree strongly that they are "very happy" (41%) and optimistic (40%), as opposed to the 12% and 10% of those who drink, respectively, less than one glass a day and agree with the same sentiments. 2. Hydration directly impacts overall well-being, with those who drink six or more glasses a day waking up exhausted fewer times per week (2.59) than those who drink less than one glass (3.14), and are most likely to describe themselves as successful and be on time to work. 3. Further, well over half of respondents (56%) said they will not drink water unless it's cold, and 53% said that having no ice available means they simply drink less water. 4. With over half of Americans (51%) self-identifying as "ice obsessed," individuals consume up to 116 glasses of ice per month, or nearly 36 pounds, adding up to over 400 pounds of ice per year. JULY I N D U S T RY [ N E W S ]

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