Retail Observer

July 2021

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

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Page 27 of 67

RETAILOBSERVER.COM JULY 2021 28 B lueStar ® , manufacturer of high-performance, customizable appliances for the home kitchen has expanded its popular online 'Build Your Own BlueStar' tool to incorporate 13 customizable kitchen hoods, including the recently introduced Abbaka Series which features three new kitchen hood designs – Mesa, Atlas and Normandy. The newly updated 'Build Your Own' tool, which allows users to design one-of-a-kind ranges and refrigerators, now includes ventilation products for the first time. With this innovative tool, consumers can explore the full BlueStar ® product line, creating customized products that match their cooking and design preferences. Choose from 1,000+ colors and 10 metal trims and strapping options to add unique style. With BlueStar's unsurpassed customization capabilities, any appliance, including kitchen hoods, can be designed-to-order in an endless combination of sizes, colors, designs and materials. When creating a unique kitchen hood through the tool, consumers start with the location of the hood – either wall or island – and then any of BlueStar's seven sizes. There are 13 styles from which to choose, ranging from contemporary to traditional to classic. Final options include duct covers to help elongate the hood depending on ceiling height and blowers to ensure maximum performance. "Our newly updated tool allows consumers to confidently narrow their selection and create an appliance that fits their specific cooking or entertaining needs, tastes and kitchen décor," said BlueStar ® President Eliza Sheffield. "With the addition of ventilation, customers can now design a completely coordinated BlueStar ® professional home kitchen suite, including cooking, refrigeration and ventilation, from the comfort of their computer or mobile device." INTRODUCING NEW DESIGNS BlueStar's latest kitchen hood line, the Abbaka series, features dynamic, unique sculpting and intricate details, including distinctive shapes and height. Each Abbaka hood features an enhanced height – 30" high versus the standard 18"– for a dramatic, sweeping profile. The three new styles being introduced are the Atlas, Mesa and Normandy kitchen hoods. All are available in stainless steel, 10 metals, or thousands of colors, including custom colors. Add strapping and rivets for a truly custom look. • The sleek profile design of the Mesa transforms the functionality of high-efficiency ventilation into an art form, while serving to minimize the space it fills. • The Atlas adds a graceful curve to an environment defined by straight lines. Rivets of brass, copper or steel are standard as decorative elements to the hood body itself. M A N U F A C T U R E R [ N O T E S ] BLUESTAR EXPANDS KITCHEN HOOD LINE WITH THREE UNIQUE STYLES Newly enhanced 'Build Your Own Bluestar' online tool now includes ventilation for unmatched design & customization Abbaka Mesa

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