RETAILOBSERVER.COM JULY 2021
16
BOSCH STUDY REVEALS AMERICANS ARE
"ICE OBSESSED," CONSUMING 400 POUNDS
EACH PER YEAR
New Bosch refrigerators deliver on the three
top refrigeration trends, aid in overall consumer
wellness
Following the debut of its expanded French door bottom-mount
refrigeration collection, Bosch home appliances announced a new
study that explores the role that ice, hydration and beverages play in
our lives. The survey of 2,000 Americans conducted by OnePoll on
behalf of Bosch revealed that the key to drinking more water, and
potentially feeling happier, could very well be ice. America's obsession
with ice rests on four telling truths revealed at the household level:
1. Americans who drink six or more glasses of water a day are most
likely to agree strongly that they are "very happy" (41%) and
optimistic (40%), as opposed to the 12% and 10% of those who
drink, respectively, less than one glass a day and agree with the
same sentiments.
2. Hydration directly impacts overall well-being, with those who drink
six or more glasses a day waking up exhausted fewer times per
week (2.59) than those who drink less than one glass (3.14), and
are most likely to describe themselves as successful and be on
time to work.
3. Further, well over half of respondents (56%) said they will not drink
water unless it's cold, and 53% said that having no ice available
means they simply drink less water.
4. With over half of Americans (51%) self-identifying as "ice
obsessed," individuals consume up to 116 glasses of ice per
month, or nearly 36 pounds, adding up to over 400 pounds of ice
per year.
JULY
I N D U S T RY [ N E W S ]
