Retail Observer

RETAILOBSERVER.COM JULY 2021 22 At a joint announcement, Nuova Lofra and Appliance Import Distributors, Inc. were proud to welcome Lofra Appliances to the US appliance market throughout the Northeast with three new collections of appliances for independent appliance dealers to offer their customers. ABOUT LOFRA LOFRA was founded in 1956 by the Lovato Brothers who began their business of producing pots and pans with materials from the remnants of WWII. To meet the needs of Italian homeowners, the brothers switched to producing camping stoves, heating stoves and finally to stainless steel gas ranges for domestic use. By conducting market research, listening to their customers, and giving special attention to the quality of the finished product, the company flourished. Today Lofra is a worldwide leader in the production of gas ranges and ovens for the mid- to high-end market segment. Among the free-standing line of dual-fuel ranges are three distinct styles, each with the creativity of molded steel, expressed in the soft movement of a line that becomes a dynamic curve, highlighting both quality and style. Today Lofra ranges and appliances are produced with the finest engineering, the tightest tolerances and the most innovative designs in the industry. PRODUCT OFFERINGS A/I/D opens the initial offering of Lofra ranges and hoods in three unique designs: "Dolcevita," "Curva" and "Maestro." The lineup of dual-fuel ranges and range hoods is launched in 36", 48" and 60" widths. Each design includes an impressive host of color options including Lavender, Burgundy, Ivory, Black Matt and Pearl White. All Lofra ranges include at least one Dual-Crown 18,000 BTU burner that evenly distributes the flame under the pan, regardless of the burner setting. All ranges include convection and dehydration options, and provide patented air filtration to minimize cross-contamination when baking different recipes in the same oven cavity. Lofra's ventilated doors and precision simmer burners will impress the most refined chef. "Bringing this line to the US is an exciting opportunity to present consumers with fresh choices for their kitchen appliance needs," said Nate Wilson, President and CEO of Appliance Import Distributors, Inc. "We look forward to expanding our network of dealers to better serve our mutual prospective customers' needs." Dealers interested in either Lofra for the Northeast or Sirius throughout the U.S. can call A/I/D at 844.747.4878 or email info@wilsonappliances.com. PRETTY IN PLEATS New Bowie tub by MTI Baths offers striking new exterior detailing MTI Baths celebrates innovative design with the unveiling of its stunning new Bowie freestanding tub. Immediately eye-catching for its unique "pleated" exterior, the Bowie adds unexpected texture to the bathroom with an exciting style that is chic, fun and amazingly versatile. Inspired by ancient Egyptian techniques once used to embellish luxurious tunics, the intricate pleating detail on the tub's exterior is a new look for MTI that was developed in collaboration with Source, a prestigious Atlanta-based design firm. As part of the brand's exclusive Boutique Collection, the Bowie is a sculptural masterpiece destined to be a standout in any bathroom setting. The tub measures 70" x 35" with a thoughtfully designed bathing well intended for the ultimate in comfort and relaxation. Offered as a soaker or air bath, each Bowie tub is made to order and hand-crafted from MTI's signature SculptureStone® material, a mostly organic mixture of ground natural minerals and high-performance resins that gives the look and feel of molded stone. Bowie is available in white or biscuit with eight exterior color options as well as a choice of matte or highly polished gloss finishes. The finished product is seamlessly solid, exceptionally beautiful and amazingly durable with a non-porous surface that is stain-and mildew-resistant and easy to clean and maintain. The Bowie tub made its grand debut to rave reviews at the 2021 Southeastern Designer Showhouse & Gardens in Atlanta. Visit www.mtibaths.com to learn more about this impressive design achievement and other fine products from MTI Baths. I N D U S T R Y [ N E W S ]

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