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Upside NEWS FROM THE WORLD OF WORK Leading the B Team The global non-profit founded by Richard Branson and Jochen 2012, the index employs a competitiveness model based on Zeitz, The B Team, has a new team of business leaders to help the following four pillars that measure a nation's capability to reach its goal of persuading organizations to balance short-term maintain and increase wealth sustainably: profit with long-term thinking about what is best for the planet. • Natural capital: the availability of natural resources. The newly selected leaders, chosen by a global network of • Resource efficiency: an assessment of a nation's industrial advisors, will use their collective business influence to help competitiveness. Branson and Zeitz spread three main initiatives: the future of • Sustainable innovation: measures a nation's ability to sustain leadership, the future of the bottom line, and the future of incentives. Branson and Zeitz also released a joint declaration recognizing important global challenges such as growing inequality, unemployment, and the unsustainable use of natural resources. economic activity in a competitive global market. • Social cohesion: the foundations of smooth operations and secure investments. The four pillars measure sustainable competitiveness over 72 performance data indicators collected by the World Bank and Leading the B Team: various United Nations agencies. The most recent data, as • Shari Arison, owner, Arison Group well as trends during the past five years, are also factors. The • Kathy Calvin, president and CEO, United Nations Foundation • Arianna Huffington, chair, president and editor in chief, The Huffington Post Media Group • Mo Ibrahim, founder, Celtel • Guilherme Leal, founder and co-chairman, Natura • Strive Masiyiwa, founder and chairman, Econet Wireless • Dr. Ngozi Okonjo-Iweala, coordinating minister for the economy and minister of finance, Government of Nigeria • François-Henri Pinault, CEO and chairman, Kering • Paul Polman, CEO, Unilever • Ratan Tata, chairman emeritus, Tata Group • Zhang Yue, founder and chairman, Broad Group • Professor Muhammad Yunus, chairman, Yunus Centre • Dr. Gro Harlem Brundtland, deputy chair, The Elders (Honorary Leader) • Mary Robinson, secretary, The Elders and president, Mary Robinson Foundation – Climate Justice (Honorary Leader) Scandinavia Still on Top The Global Sustainable Competitiveness Index ranks and scores 176 nations on their ability to sustain or increase wealth in a globalized world with limited resources. First published in [6] CR MAGAZINE | MAY/JUNE 2013 Scandinavian countries maintained their top four spots, with Central and Northern European nations following. Canada was the only non-European country in the top 10.