Tablets Capsules

TC0721

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32B July/August 2021 Tablets & Capsules T Primed for success: Creating smarter probiotic supplements to inspire modern consumers Marta Tortajada Serra ADM dietary supplements This article discusses the latest consumer trends and clini- cal research in the field of microbiome science and examines the implications and opportunities it brings for supplement manufacturers. he COVID-19 pandemic has changed many consum- ers' perceptions of personal health and wellness. Shop- pers have expanded their definition of wellness beyond just physical factors and now view mental and emo- tional well-being as equally important facets of general health. In addition to this increasingly holistic perspec- tive, health-conscious consumers are also becoming more aware of the critical role of the microbiome.

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