Specialty Food Magazine

JUL-AUG 2013

Specialty Food Magazine is the leading publication for retailers, manufacturers and foodservice professionals in the specialty food trade. It provides news, trends and business-building insights that help readers keep their businesses competitive.

Issue link: https://www.e-digitaleditions.com/i/139333

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Page 54 of 217

PHOTO: PEAPOD 5. Shopping Store Shelves During the Morning Commute Great Products Deserve the Best Labels. Watch new product videos at www.primeralabel.com/videos Primera has everything you need to print and apply gorgeous, full-color labels for your products. Our LX-Series Label Printers, an industry standard, are now complemented by the new AP-Series Label Applicators and DX-Series Label Dispensers. Better looking labels, applied straight and without wrinkles, helps you sell more of your products! Call us at 1-800-797-2772 for more information and a FREE sample label package. Visit us at www.primeralabel.com or email to sales@primera.com. Two Carlson Parkway North Plymouth, MN 55447-4446 USA 800-797-2772 (U.S.A and Canada only) Phone: 763-475-6676 Fax: 763-475-6677 www.primeralabel.com ©2011 Primera Technology, Inc. Primera is a registered trademark of Primera Technology, Inc. All data and company names used in sample outputs are fctitious. Summer Fancy Food Show Booth 1656 38 ❘ SPECIALTY FOOD MAGAZINE specialtyfood.com Futuristic grocery shopping may not involve going to a store or even logging into a website. Internet grocer Peapod unveiled 100 virtual grocery stores at commuter rail stations in Boston, Connecticut, New York, New Jersey, Philadelphia, Washington, D.C. and Chicago in the fall of 2012. (Peapod is a wholly owned subsidiary of international food provider Royal Ahold, and works in partnership with Ahold USA supermarket companies Stop & Shop, Giant Food Stores (Giant-Carlisle) and Giant Food (Giant-Landover)). The program launch was so successful Peapod is expanding in innovative ways: at community recreation centers, on coffee sleeves at local cafes, on mobile billboards and via a "human billboard" campaign, distributing 10,000 T-shirts through radio partnerships. The campaign features 60 product selections on Peapod's virtual shelves. "Peapod's virtual-store campaign builds brand awareness for our retail stores on the East Coast—Peapod by Stop & Shop and Peapod by Giant," says Bradley Porter, director of marketing.  "It positions [us] as being innovative in presenting convenient options for customers to shop for groceries and also has the potential to attract new people to the franchise." As for its real draw: "Convenience, convenience, convenience," Porter says. "Whether you're on a train platform waiting for your commute to work, between soccer games with your kids or waiting for Peapod has 100 virtual grocery stores a rail stations in Boston, Connecticut, New York, New Jersey, Philadelphia, Washington, D.C. and Chicago. (continued on p. 42)

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