Specialty Food Magazine

JUL-AUG 2013

Specialty Food Magazine is the leading publication for retailers, manufacturers and foodservice professionals in the specialty food trade. It provides news, trends and business-building insights that help readers keep their businesses competitive.

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profile Bagels at Russ & Daughters are more traditional in size and taste than larger, chewy varieties. store and its importance to our family and small businesses' importance to society," he says. "Before, my passion for my work had been intellectual, not a passion for interaction. I didn't used to see anyone using what I had made." Niki had worked in the store since childhood, waiting at the door for onion and potato deliveries so she could jump on the hand trucks and direct them to the kitchen. After college, she returned to the business for project-based work, such as establishing Russ & Daughters e-commerce. "I was flirting with the idea of making this my career. I had a love for the store and knew intrinsically it was something special beyond a marketplace," Niki says. "There was a personal interaction. I grew up watching my father hug and kiss customers, and I understood that wasn't normal," she adds with a laugh. Her decision to depart was delicate to navigate. "I realized my father saw my entrance as his departure, or succession plan, and that was too much pressure at 23 or 24 years old," she says. "I hadn't lived enough of my own life yet." After leaving, Niki, who studied at the Institut d'Etudes Politiques in Paris, worked in several fields before signing back on in 2006. "It's what needed to happen. It gave Josh time to establish Let the Creativity Begin 800.525.7873 (PURE) www.NielsenMassey.com Like us on Facebook NielsenMasseyVanillas @ NielsenMassey Summer Fancy Food Show Booth 736 46 ❘ SPECIALTY FOOD MAGAZINE specialtyfood.com

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