Specialty Food Magazine

JUL-AUG 2013

Specialty Food Magazine is the leading publication for retailers, manufacturers and foodservice professionals in the specialty food trade. It provides news, trends and business-building insights that help readers keep their businesses competitive.

Issue link: https://www.e-digitaleditions.com/i/139333

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Page 95 of 217

CHEESE "I SAY DAY... EVERY … NOT JUST IN FRONT OF THE CAMERA." The Cheeses of France have plenty to smile about these days. This year, the Everyday Perfect campaign will serve over 200 million ad impressions, supporting sales at many selected retailers and attracting thousands of new Facebook fans. Now more than ever, people are talking about us and we plan to stay in the spotlight: • Online videos and even more website content • Sampling and special events with Pop-up cafés in major markets • A growing social network to keep spreading the word We're keeping the campaign in the minds of consumers every way we can. So they'll say cheese, every day. CHEESESOFFRANCE.COM ©2013/CNIEL

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