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Covetrus
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855.724.3461
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northamerica.covetrus.com
The #1 pharmacy
mistake clinics make
By Wendy S. Myers, CVJ
Dr. Smith loathes the hours she spends reviewing and approving online pharmacy requests. The piles of
faxes and emails consume an hour every day, which is precious time taken away from revenue-generating
patient care. But like many colleagues, Dr. Smith is making the No. 1 mistake in pharmacy operation:
Failure to remind clients to reorder medications and food. Online polls of nearly 400 practice managers and
veterinarians found 86 percent don't send refill reminders.
1
During the pandemic, the number of Americans using internet pharmacies rose substantially with 31 percent
buying drugs online for the first time.
1,2
But while internet pharmacies boomed, veterinary clinics saw
drops in client traffic, operating hours, staffing, and revenue, according to the American Veterinary Medical
Association study, COVID-19: Veterinary Impacts and Responses.
3
Dr. Smith could secure and grow more of her pharmacy income if she does
one simple thing: Turn on refill reminders.
