Marketing Department Receives National
Acclaim For Innovative Promotions
Zips Athletics received two gold medals and
one silver medal at the National Association of
Collegiate Marketing Administrators (NACMA)
annual convention in June.
UA earned one gold medal in the category of
interactive/social media program, for a @ZipsMBB jersey promotion and social media night (see page 19) surrounding the
men's basketball game versus Ohio on Feb. 2, and the other in the
category of single-day attendance program, for a LeBron James
bobblehead (pictured right) giveaway as part of the men's basketball game versus Buffalo on Jan. 26.
The department earned a silver medal in the category of static display advertisement, for a banner showing senior center Zeke Marshall and the men's basketball program's marketing slogan "Think
Bigger" on the side of campus' Schrank Hall (pictured below).
UA Dance Team Makes
National Splash
The University of Akron dance team earned
its highest-ever finish of seventh place at
this year's National Dance Alliance (NDA)
Collegiate Championship held in April in
Daytona Beach, Fla. The Zips scored 8.8 points
in the Challenge Cup Division, which is the
program's best score in its four years of
competing in the event.
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