T
o coincide with it's home men's basketball game against conference rival Ohio
Univeristy on ESPNU on Feb. 2, Zips Athletics launched an extensive social media
campaign to generate publicity.
As part of the promotion, the team wore custom-made Nike jerseys and pre-game
shooting shirts that had the men's basketball Twitter handle, "@ZipsMBB", printed on
the back. Further, jerseys were sent to Akron native and NBA superstar LeBron James
and 11 national basketball writers and analysts with a total Twitter outreach of
approximately 46 million followers.
In all, the promotion generated 26 unique feature articles in national publications and Web sites, including ESPN, USA Today, CBS Sports, NBC Sports, The Washington Post, Yahoo Sports, Sports Illustrated and more.
Further, the @ZipsMBB jersey promotion increased Twitter followers by more than
50 percent in a two-week period.
GET CONNECTED WITH ZIPS SOCIAL MEDIA!
Facebook.com/AkronZips
Pinterest.com/AkronAthletics
Instagram.com/Zips_Athletics
YouTube.com/ZipsAthletics
Twitter.com/FollowTheRoo
20
