RETAILOBSERVER.COM AUGUST 2021
60
B U Y I N G G R O U P N E W S
W
ith just two months until PrimeTime returns for its first
face-to-face session since early 2020, Nationwide
Marketing Group announced today that GRAMMY
Award-winning country group Little Big Town will perform as part of
the event's festivities. The semi-annual PrimeTime – which is the
industry's largest buying, education and networking opportunity for
independent retailers in North America – will be held Aug. 15-18 at
the Gaylord Opryland Resort & Convention Center.
"PrimeTime is always a celebration of our members, but we wanted
this first in-person PrimeTime since the pandemic to be extra special,"
says Tom Hickman, Nationwide's president and chief member
advocate. "Fortunately, we were able to leverage an existing
relationship that Chris Kirk, our vice president of business and
financial services, has with Little Big Town to bring the band to the
Grand Ole Opry. We are all incredibly excited to see and spend time
with our members, and this concert will kick off what will undoubtably
be an unforgettable week."
The August event will feature everything that makes PrimeTime
special, including two days of buying on the tradeshow floor; PrimeTime
Palooza, a fast-paced, high-energy 90-minute event featuring limited-
quantity deals; world-class educational programming through the
Nationwide Learning Academy; networking with independent channel
peers and vendor partners; and, of course, millions of dollars in Cash
Back reimbursed right at the show.
In addition to the expected excitement of an in-person PrimeTime
following two highly successful virtual events, this event will also mark
the start of Nationwide's 50th anniversary celebration. Centered
around the theme "50 Years United," the anniversary celebration will
focus on the thousands of independent retailers who have called
Nationwide Marketing Group home over the last five decades.
It's this half-century legacy that made Little Big Town eager to
perform for Nationwide's independent retailers.
"All four of us grew up in small towns and remember shopping at
local stores where people knew not just your face but your name," says
Little Big Town's Jimi Westbrook. "So, when Chris, whom I've known
for years, asked if we'd be interested in performing for the small
business owners who have selflessly kept our country moving over the
past year, we immediately said yes."
As always, PrimeTime attendance is free for all members and guests.
Nationwide Marketing Group has secured discounted hotel rates at
the Gaylord Opryland for PrimeTime attendees, and reservations may
be cancelled up to two weeks before the event without penalty.
Registration for PrimeTime is now open. For more information or to
secure your spot, visit www.NationwidePrimeTime.com.
RO
LITTLE BIG TOWN TO PERFORM FOR
NATIONWIDE MARKETING GROUP
TO GIVE BACK TO INDEPENDENT
RETAILERS AT PRIMETIME
The GRAMMY Award-winning band's appearance at the Grand Ole Opry
will kick off Nationwide's 50th anniversary celebration of its members
