Retail Observer

September 2021

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

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RETAILOBSERVER.COM SEPTEMBER 2021 14 I f you use the wrong words to talk about your product, will anybody buy it? Probably not – business owners and marketers struggle to connect effectively with their customers, losing millions in potential revenue. This world is filled with constant distractions, delivered on-demand with unprecedented ease. As a result, it's become seemingly impossible for businesses to cut through the noise and reach their focus customers. This is something author Donald Miller knows about firsthand. In Building a StoryBrand he shares his proven system for helping all business owners reach, engage with, and truly influence their targeted customers. The StoryBrand process is a tested solution to the black hole that business leaders face when talking about their companies. Without a clear, distinct message customers won't understand what you can do for them – and if you aren't engaging them you risk missing countless opportunities for engaging them and losing untold sales. Donald Miller will show you how to apply the seven universal elements of powerful stories to improve your connections with customers and grow your business. His process has helped thousands of companies engage with their existing customers to gain the ultimate competitive advantage. Building a StoryBrand will show you you: • The seven universal story points all humans respond to • The real reason customers decide to buy • How to simplify your brand message so people will understand it • How to create the most effective messaging for websites, brochures and social media Whether you're the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers. B O O K R E V I E W BUILDING A STORYBRAND: Clarify Your Message So Customers Will Listen Author: Donald Miller is the CEO of Business Made Simple, an online platform that teaches business professionals what they need to know to grow a business and enhance their personal value on the open market. He is the host of the Business Made Simple Podcast and the author of several books including the bestselling Building a StoryBrand. He lives and works in Nashville, Tenn. with his wife Elizabeth. Publisher: HarperCollins Leadership RO

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