RETAILOBSERVER.COM SEPTEMBER 2021
14
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f you use the wrong words to talk about your product, will anybody buy
it? Probably not – business owners and marketers struggle to connect
effectively with their customers, losing millions in potential revenue.
This world is filled with constant distractions, delivered on-demand with
unprecedented ease. As a result, it's become seemingly impossible for
businesses to cut through the noise and reach their focus customers. This
is something author Donald Miller knows about firsthand. In Building a
StoryBrand he shares his proven system for helping all business owners
reach, engage with, and truly influence their targeted customers.
The StoryBrand process is a tested solution to the black hole that
business leaders face when talking about their companies. Without a clear,
distinct message customers won't understand what you can do for them
– and if you aren't engaging them you risk missing countless opportunities
for engaging them and losing untold sales.
Donald Miller will show you how to apply the seven universal elements of
powerful stories to improve your connections with customers and grow
your business.
His process has helped thousands of companies engage with their
existing customers to gain the ultimate competitive advantage. Building a
StoryBrand will show you you:
• The seven universal story points all humans respond to
• The real reason customers decide to buy
• How to simplify your brand message so people will understand it
• How to create the most effective messaging for websites, brochures and
social media
Whether you're the marketing director of a multibillion-dollar company,
the owner of a small business, a politician running for office, or the lead
singer of a rock band, Building a StoryBrand will forever transform the way
you talk about who you are, what you do, and the unique value you bring to
your customers.
B O O K R E V I E W
BUILDING A STORYBRAND:
Clarify Your Message So Customers Will Listen
Author: Donald Miller is the CEO of Business Made Simple, an online
platform that teaches business professionals what they need to know
to grow a business and enhance their personal value on the open
market. He is the host of the Business Made Simple Podcast and the
author of several books including the bestselling Building a StoryBrand.
He lives and works in Nashville, Tenn. with his wife Elizabeth.
Publisher: HarperCollins Leadership
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