Retail Observer

September 2021

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

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SEPTEMBER 2021 RETAILOBSERVER.COM 17 brand's commitment to innovation and designing products that enhance and improve the customers' lives. Their advanced shower concepts represent the world's most extensive array of steel showerheads and shower elements for hydro massage. Their aim is to create everyday wellness centers in private bathrooms and bring their products to professional spa settings worldwide. Their modular elements can be customized to suit individual needs with patented aesthetics and advanced functions that are genuinely beneficial to the users. After decades of research, Gessi has truly become The Private Wellness Company. INNOVATION STUDIO BY GE PROFILE BRINGS PIZZOVATION TO THE KITCHEN WITH ITS FIRST APPLIANCE NewTrattoria pizza oven makes cooking pizza at home faster and easier than ever before The Innovation Studio by GE Profile announced the Trattoria Pizza Oven, a revolutionary home appliance that enables consumers to create restaurant-caliber pizza with technology built into a conventional range. By integrating cutting-edge precision algorithms and the Innovation Studio engineers' passion for pizza, the Trattoria Pizza Oven heats twice as fast as a pizza steel, giving consumers the pizza they love in half the time. "The vision of the Innovation Studio by GE Profile is to push the boundaries of technology to solve everyday challenges with groundbreaking technology. The GE Profile's Innovation Studio Trattoria Pizza Oven is the first in a series of products that will expand the way users think about the capabilities of the appliances in their home, facilitating delicious pizza at home, every time," said Bridget McCauley, brand development senior manager, GE Profile. "Pizza is a natural starting place for our new line of appliances, as 93% of Americans consume pizza every month and 13% eat pizza daily." The Trattoria Pizza Oven brings a host of features for the dedicated pizza lover, including: • The secret sauce is a proprietary aluminum alloy Built-In Rapid Crisping Plate and a Broil Amplifier capable of creating temperatures up to 550° F for a scrumptious charred pizza crust in a matter of minutes. • The Trattoria Pizza Oven pizza surface heats up far quicker than other pizza accessories like pizza stones that can take close to an hour to preheat, all while requiring just minutes to recover between pizzas. • Four different bake modes (Artisan, New York, Frozen and Pan) designed by a pizza-passionate engineer who believed at-home pizza chefs deserved better, and all perfected by food scientists who formulated the cooking algorithms.

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