RETAILOBSERVER.COM SEPTEMBER 2021
4
Eliana Barriga
eliana@retailobserver.com
Ahoy — and full steam ahead,
SEPT. 2021, VOLUME 32, ISSUE 9
CELEBRATING OUR 32
ST
YEAR
AS THE RETAIL OBSERVER
PUBLISHER/MANAGING EDITOR
E LIANA BARRIGA
DIRECTOR OF SALES AND MARKETING
MOE LASTFOGEL
ART DIRECTOR
TERRY PRICE
CONTRIBUTING WRITERS
KRISTEN CARD
RANDY CARNEY
ANDY KRIEGE
RICH LINDBLOM
LEE M
C
DONALD
STEVEN MORRIS
VERONICA PRATT
JOHN TSCHOHL
DOUG WREDE
DEADLINE FOR NOV. 2021 ISSUE:
OCT. 1, 2021
THE RETAIL OBSERVER
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THE RETAIL
W
ell, the lazy days of summer are winding down, and life's hustle is
cranking up again. It seems that once Labor Day hits, boom! The
next thing you know, the holidays are upon us. And as Murphy's Law
would have it, these busy times seem to be when life's little emergencies seem
to pop up unexpectedly! Managing what life throws at us while keeping up with
our businesses takes some talent, organization, and sometimes, even the costly
outside contractor.
There are times when there's just so much on our plates that hiring outside
help becomes a necessity. Now I am definitely a do-it-yourself kinda girl
whenever I possibly can, but there are times when there are not enough hours
in the day to take care of it all. For example, in the middle of last month's crunch
time in publishing The Retail Observer, a copper pipe in my office sprung a
leak, flooding my desk and equipment, requiring me rip out the ceiling, walls
and crown molding. The air conditioner on the roof leaked the following day and
proceeded to flood the upstairs master suite as well, leaving me without air
conditioning for one full month in the Vegas triple digit heat — a remodel I am
still in the middle of. The timing couldn't have been worse. While working on the
repair as best I could, it just made more sense to hire workers so that I could
continue to deal with the most important issue at hand — the magazine.
While many people are hesitant to hire outside help in the effort to save
money, there are times when hiring an outside contractor or business consultant
becomes the best financial decision you can make. Having someone take care
of the items that draw your focus away from your job frees you up to concentrate
on the crucial areas of your business that bring in the money, grow the company,
and ensure repeat customers. Your time is well spent in your business—after all,
its success is largely dependent on the values and culture you established
when you originally opened your doors. Now is a good time to find qualified
help with the many changes in the workplace environment over the past year.
Start interviewing and hiring excellent talent now to free you up to be the best
captain to take your business into the future.
WHEN IT RAINS,
IT POURS
Managing the occasional deluge
Elle's View As I See It
