Retail Observer

September 2021

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

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RETAILOBSERVER.COM SEPTEMBER 2021 32 LIGHTING MAKES STRIDES Whether it's controlled by a voice, a trigger from a motion detector, or the press of a touchpad, customizable lighting is gaining ground with homeowners. "When they find out that they can control all the rooms within a space or the spaces within a room, or they can control their shading systems along with their lighting, they get really interested in that," Gibson says. Lighting that not only illuminates but enhances the design of a kitchen and bath is something Reinitz sees as having a lot of potential. "I think a lot of the tunable lighting that's available is still very under-utilized," she says. The challenge? "I think the biggest thing – with bathroom and kitchen spaces, especially – is that there are so many lighting loads," Reinitz adds. "There's a lot of design that goes into those spaces. There's custom cabinetry and countertops and all this fine detail. Without proper lighting control you're not even getting to enjoy the full design of what was put in. Now, if I can get somebody who's really committed to working with us on lighting control, and we can program some dramatic scenes for them, I can help maximize all the lighting to brilliantly show off the design they worked so hard on." In any tech integration, simple, intuitive and elegant user interfaces are key to the project's success. Photo by Admit One Motorized shades can be part of automated lighting solutions, too, as seen in this bathroom integration by Admit One. Photo by Admit One A S S O C I A T I O N N E W S (continued)

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