Andy Whitehead is the Founder and President
of FigBrew, LLC. He, along with his wife and
co-founder, Marianne Whitehead, established
FigBrew in May 2020.
Andy and Marianne love coffee but not the side
effects caffeine can bring. Many coffee drinkers
experience headaches, insomnia, irritability, or
digestive issues as a result of caffeine. So, Andy
found a healthy alternative to coffee.
His PhD in Physics and his determination to
solve a problem helped him create the fig-
based coffee. After spending many months in
research and development, he learned how to
roast and grind figs from scratch to extract
the best flavor.
Q: For someone who's never had a fig beverage, how would you describe yours?
A: It's remarkably like coffee with notes of caramel and chocolate. Customers
say it tastes like tea when brewed on the weaker side, like coffee when brewed
strong, and that it's smoother, more mellow, and less bitter than a typical
coffee. In addition to drinks, it can also be used in recipes like brownies and
BBQ rubs.
Q: What's the funniest experience you've had since launching FigBrew?
A: While at a tradeshow, a customer asked what we did. When I said that we
make a beverage out of roasted fig, she got a horrified look on her face and
slowly backed away without saying a word. I just shrugged and moved on,
figuring you can't please everyone. A friend of hers came up laughing, saying
she thought we made a beverage out of roasted pig – even though the name of
the company is FigBrew, not PigBrew. What a difference a consonant can make!
Q: What else are you passionate about?
A: Marianne and I have five dogs and two cats – all adopted.
We're both passionate about supporting spay and neuter programs and
adopting pets.
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