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N I C O L E P O T E N Z A D E N I S
C O N T R I B U T I N G E D I T O R T O S P E C I A LT Y F O O D
Category Spotlight
J A N E T F L E T C H E R
W R I T E R O F E M A I L N E W S L E T T E R
" P L A N E T C H E E S E " A N D T H E A U T H O R O F
C H E E S E & W I N E A N D C H E E S E & B E E R
Cheese Focus
M A R K H A M S T R A
R E G U L A R C O N T R I B U T O R T O S P E C I A LT Y F O O D
A N D S F A N E W S D A I LY
12 Under 35
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C O N T R I B U T I N G E D I T O R T O S P E C I A LT Y F O O D
Trends & Happenings
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F O R T H E S P E C I A LT Y F O O D A S S O C I AT I O N
Regulatory Update
MEET THE STAFFER
K AT T W I L L I A M S
B R A N D M A R K E T I N G D I R E C T O R
I specialize in building thoughtful,
strategic, and results-driven
marketing campaigns to tell
compelling brand stories that
make audiences pay attention.
My second passion is my work
on the SFA's DEI Committee.
Where do you live?
I am truly a Jersey Girl, born and raised.
I live in New Jersey and North Carolina part-time.
What's your fondest food memory?
That would be my first time hosting a large family
Thanksgiving where I cooked. Now it has become tradition
since they all realized that I can actually cook!
Do you prefer to eat in or go out?
I prefer to eat in and try new recipes.
What's your favorite food city?
It depends on what I'm eating … Italian, soul food, and
seafood are my favorites. Treviso, Italy had awesome
food. For soul food, try anywhere in the Carolinas. But for
seafood, there's no place better than the Jersey Shore!
What's one of the strangest
things you've ever eaten?
Bee Pollen Granules.
What is your favorite memory, experience,
or story from your time with the SFA?
The first time attending the Fancy Food Show during my
first week at the SFA! There were so many people and so
much food. It was amazing and a bit intimidating!
What's the best piece of advice that you've
been given that serves you well?
There have been a couple of things. A former VP
once said, "Is that the hill you want to die on today?"
He actually said "sword," but … LOL. Seems morbid
but it made sense. From that point on, I picked
my battles because the goal is to win the war.
Locally made artisan
chocolate from
around the U.S.
Rugelach from
André's Cafe & Bakery
in New York City