Retail Observer

October 2021

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

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RETAILOBSERVER.COM OCTOBER 2021 14 I n the face of extreme challenge and tragedy, a crew of "amateur" sailors piloted their tiny vessel, the AFR Midnight Rambler, through a treacherous storm to achieve victory in one of the world's most renowned sailing competitions. Their triumph, perhaps even their survival, can be attributed to their astonishing commitment to teamwork – an alchemy of cooperation, trust, planning and execution. Author Dennis N.T. Perkins chronicles the crew's four-day ordeal and draws parallels to the world of business, revealing how teams can work together to overcome obstacles and succeed in difficult times. The Sydney to Hobart Yacht Race is grueling – unpredictable seas make the approximately 630-nautical mile course dangerous under the best conditions, but a sudden violent storm made the 1998 race the most perilous of all, with winds gusting over 100 mph and 80-foot waves towering above the masts. Six sailors perished and 55 were saved in what became the largest search and rescue operation in Australia's history. While bigger, better-equipped boats attempted to maneuver around the storm, Ed Psaltis and his crew on the AFR Midnight Rambler made the daring decision to head directly into its path. Winner of the 2013 Small Business Book Awards from Small Business Trends, Into the Storm will help your team achieve extraordinary feats – together. Illustrated with tales from the dramatic event and compelling case studies, this engaging book will give readers the skills and resources to support their teams on the tumultuous journey to success. B O O K R E V I E W INTO THE STORM: Lessons in Teamwork from the Treacherous Sydney to Hobart Ocean Race Author: Dennis Perkins is the author of Leading at The Edge and CEO of Syncretics Group, a consulting firm dedicated to helping leaders and teams thrive under conditions of adversity, uncertainty and change. A graduate of the U.S. Naval Academy at Annapolis, Perkins completed his first Sydney Hobart Race in 2006. Jillian B. Murphy is Director of Client Services at Syncretics. Publisher: AMACOM RO

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