Retail Observer

RETAILOBSERVER.COM OCTOBER 2021 22 THIS WELL-ROUNDED ASSORTMENT OF SHADES INCLUDES: • Oregano – Herbaceous and lush, Oregano is a softly muted green color reminiscent of cool moss on the forest floor. • Saffron – Bold and inviting, Saffron is a vivid golden-yellow hue that mimics the vibrancy of one of the world's most expensive yet subtle and fragrant spices. • Paprika – Taking its cue from the velvety, energizing orange-red pigments found in dried and ground peppers, Paprika is at once striking and warm. • Nutmeg – A subdued brown shade balanced by orange and copper undertones, Nutmeg is a rich earthy tone with a spicy feel. Homeowners are enjoying spending more time in their kitchens – whether learning to cook, experimenting with various flavors and spices, or putting a new spin on an old recipe. As an ode to the culinary experience, Elmira's Spice It Up collection artfully merges the love of creative expression through food with vintage kitchen design. "There's a renewed curiosity with the use of bold colors in unexpected places within kitchen design," said Tony Dowling, vice president of Sales and marketing for Elmira Stove Works. "From cabinetry to accessories to appliances, people want their homes to reflect their personalities and interests, and a very accessible – and statement- making – way to do that is through the introduction of color." Designers and consumers can see how an Antique or Northstar kitchen will look with different cabinetry options via the "Create Your Dream Kitchen" visualizers available on the company's website. In addition, designers can access Elmira on the 2020 Design cloud's 3D CAD catalog, where they can select Elmira appliances in any model or color and produce detailed 3D renderings and panoramas. Offered in a wide spectrum of classic and not-so-standard hues, Elmira Stove Works' Antique and Northstar lines can also be customized in more than 1,200 colors for almost endless design possibilities. To learn more about all of Elmira Stove Works' offerings, visit www.elmirastoveworks.com or call 800-295-8498. RENEWED PARTNERSHIP WITH ADC BRINGS BROADER PORTFOLIO OF BRANDS AND CATEGORIES TO NATIONWIDE MARKETING GROUP MEMBERS New program builds on ADC's highly successful distribution model to deliver immediate access to more than $50 million in product inventory Building on its longstanding legacy of business excellence, Nationwide Marketing Group today announced that it has aligned with Appliance Dealers Cooperative (ADC), a member of the NECO Alliance, to create a market-leading purchasing program for its members. According to Patrick Maloney, executive vice president of membership for Nationwide, the program allows independent retailers who choose to take advantage of the partnership to get the best of both worlds – industry-leading distribution, powered by an array of Nationwide services. "Everyone struggled with product availability during the pandemic, but ADC's buying power helped their members stay ahead of the curve and get the inventory they needed in a timely, consistent fashion," Maloney says. "Through this partner- ship, our members will have access to the same successful infrastructure, giving them a significant edge as they compete with Big Box retailers." ADC's lineup features more than 70 brands, opening up new opportunities to Nationwide members. As part of the relationship, Nationwide members in the qualified delivery area will place orders with ADC through an exclusive online platform. The orders will be received, fulfilled and delivered by ADC using their existing delivery network. Ken Miele, CEO for ADC, says his group is thrilled to be fully realigned with Nationwide Marketing Group. "We have always had a close relationship with Nationwide and have been impressed with their leadership team and commitment to the independent channel," Miele says. "During our many I N D U S T R Y [ N E W S ]

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