RETAILOBSERVER.COM OCTOBER 2021
4
Eliana Barriga
eliana@retailobserver.com
Flow and grow,
OCT)BER 2021, VOLUME 32, ISSUE 10
CELEBRATING OUR 32
ST
YEAR
AS THE RETAIL OBSERVER
PUBLISHER/MANAGING EDITOR
E LIANA BARRIGA
DIRECTOR OF SALES AND MARKETING
MOE LASTFOGEL
ART DIRECTOR
TERRY PRICE
CONTRIBUTING WRITERS
HANK ALEXANDER
KRISTEN CARD
GORDON HECHT
ANDY KRIEGE
RICH LINDBLOM
ZACH MOORE
STEVEN MORRIS
DON PIERSON
DAVE SMITH
ROB STOTT
JOHN TSCHOHL
ALAN WOLF
DEADLINE FOR DEC. 2021 ISSUE:
NOVEMBER 1, 2021
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THE RETAIL
I
t shouldn't surprise you that this famous quote comes from John Maxwell,
one of the most respected experts in the field of leadership. If anyone
copes with change day in and day out, it's the business owner. But
the irony is that we can be the very same people that fight change the most.
Look around your business, have you added any new product lines or
services lately? What about new partnerships with vendors or collaborations
with other local businesses? Have you attended any new trade shows,
promoted new training programs, or sponsored a local event?
Most of us think that we are playing it safe in business by sticking with
what has been and what has worked. Staying in our comfort zone is what
seemingly keeps us protected and is what keeps us in business. Yet,
when we work against change, we work against growth. We close the
door to new conversations and possible opportunities. It's like swimming
upstream with the same determination as the current against us. You feel
like you're working hard and getting things done, when you are only
staying in place, or worse, drifting backwards.
In the spirit of the changing seasons, I challenge you to pick one area
of your business this month where you will consciously stop swimming
upstream, turn around and allow the current to take you in a new direction.
Call that vendor who has been trying to reach you and find out about their
services. Sign up for that trade show that you've always wanted to go to
but never got around to attending. Sit down with an open mind and talk
with that employee who seems to be full of energy and new ideas.
Get excited about embracing change in your business and I promise
you that growth will soon follow.
"CHANGE IS
INEVITABLE.
GROWTH IS
OPTIONAL."
Elle's View As I See It
