Animal Health Solutions

19 Q4 2021 | Animal Health Solutions Specifically, they recognized increased value from: Workflow efficiency – Automated prescription processes reduce duplicated efforts like multiple signatures required for new scripts or refills. Support from people invested in their success – Vale Park redeployed the Covetrus platform with a defined launch plan, led by trusted experts who shared best-practices and the latest enhancements. Automatic price adjustment – The Covetrus platform adaptively adjusts product prices that are competitive with industry averages. Patient record writeback – The platform includes time-saving integration capabilities with Vale Park's practice management software. Deployed with promotional discounts at-the-ready, a well- vetted PIMS integration, and a tried-and-true marketing and communications program, clients took immediate notice and action. Vale Park identified at least 100 clients who hadn't made any kind of purchase within the last year, who converted as a result of the relaunch process. Sales quickly spiked from promotions, and performance has remained steadily higher than pre-implementation benchmarks. Business performance is better, and the quality of life for practice staff is better as well. Vale Park's prescription manager, Sarah Chatwell, highlighted how her hardest days – being understaffed, overbooked, and processing overwhelming amounts of patient information – have changed, noting that "[the platform] takes a lot off us in the pharmacy. It's a relief for me. It's friendlier for us to use. It's friendlier for the customer to use. And I'm not as stressed out anymore when I handle scripts." Ultimately, the formula for Vale Park's success was not simply the right technology. It was the right combination of trustworthy people and proven performance-enhancing processes acting in concert with the technology that made the difference. Why the technology was the right tool In a forward-looking move, Vale Park recognized the value of online pharmacy platforms 10 years ago with the deployment of Vet's First Choice, the forebearer to today's Covetrus platform. According to veterinarian and owner, Dr. Brent Lakia, the reason they sought out an online solution in the first place was, in a word, "acknowledgment." Even a decade ago, Dr. Brent and team knew, "that was where the market and our clients were going." The practice implemented the solution knowing an online, on-demand, shipped-to-their-front-door experience was what their clients would ultimately want. Vale Park also understood that from a business standpoint it would be a missed opportunity not to tap into the trend. How people and process elevated the technology After five years on the Covetrus Prescription Management platform (formerly Vet's First Choice), Vale Park explored an alternate solution, as performance was adequate, but not in line with expectations. However, the alternate solution fared no better. Moreover, the tool, deployed with a "set it and forget it" approach contributed to losses in productivity, profitability, and compliance. Facing the macro-level challenges of COVID-19, as well as staffing shortages specific to their practice, by the end of 2020, Vale Park realized how much better the Covetrus Prescription Management platform had suited their needs. Dr.Brent Veterinarian and Owner While we did have control [in the platform], the problem is prices and products change so frequently that if you're not always paying attention, you'll lose money on it.

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