RETAILOBSERVER.COM NOVEMBER 2021
16
MIELE LAUNCHES NEW GENERATION
7000 RANGE OF BUILT-IN APPLIANCES
New Generation 7000 marks the largest
product introduction in the history of
Miele USA
Miele, the world's largest family-owned premium appliance
manufacturer, today announced the launch of its new Generation
7000 built-in appliances for the North American market.
Generation 7000 is considered the largest product launch in the
history of Miele USA, renewing the brand's entire built-in product
collection, from convection ovens and combi-steam ovens to
coffee machines and vacuum-sealing drawers. Aesthetically,
Generation 7000 offers four new design lines to complement
virtually every interior design and kitchen style. The appliances
also provide new smart assists to help users attain culinary
excellence, including a camera in the oven and a system to prevent
roasts from becoming too dry.
"Generation 7000 is an unprecedented launch for Miele,
encompassing over 160 new built-in models that span six product
groups and complete a wealth of new kitchen appliances we have
launched in the past few years, including our MasterCool and
dishwasher categories," said Jack Heck, President & CEO, Miele
USA. "This is our most innovative, expansive and combinable
range of built-in appliances yet, making cooking simpler, more
convenient and safer. We are confident Generation 7000 will not
only further strengthen Miele's position in the market for premium
built-in appliances, but will also take consumers' kitchens to the
next level."
NOVEMBER
I N D U S T RY [ N E W S ]
