Retail Observer

November 2021

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

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Page 15 of 67

RETAILOBSERVER.COM NOVEMBER 2021 16 MIELE LAUNCHES NEW GENERATION 7000 RANGE OF BUILT-IN APPLIANCES New Generation 7000 marks the largest product introduction in the history of Miele USA Miele, the world's largest family-owned premium appliance manufacturer, today announced the launch of its new Generation 7000 built-in appliances for the North American market. Generation 7000 is considered the largest product launch in the history of Miele USA, renewing the brand's entire built-in product collection, from convection ovens and combi-steam ovens to coffee machines and vacuum-sealing drawers. Aesthetically, Generation 7000 offers four new design lines to complement virtually every interior design and kitchen style. The appliances also provide new smart assists to help users attain culinary excellence, including a camera in the oven and a system to prevent roasts from becoming too dry. "Generation 7000 is an unprecedented launch for Miele, encompassing over 160 new built-in models that span six product groups and complete a wealth of new kitchen appliances we have launched in the past few years, including our MasterCool and dishwasher categories," said Jack Heck, President & CEO, Miele USA. "This is our most innovative, expansive and combinable range of built-in appliances yet, making cooking simpler, more convenient and safer. We are confident Generation 7000 will not only further strengthen Miele's position in the market for premium built-in appliances, but will also take consumers' kitchens to the next level." NOVEMBER I N D U S T RY [ N E W S ]

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