Retail Observer

November 2021

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

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Page 54 of 67

NOVEMBER 2021 RETAILOBSERVER.COM 55 Visible performance improvements for the showroom experi- ence include: • All videos are automatically transcribed via artificial intelligence and can feature subtitles that can be turned on for low volume applications, for visibility from across the store and to serve the hearing impaired. • System operations can be visually monitored and controlled in real time, remotely. That means you can see what message is playing on any screen, in any of your stores, anytime you'd like via your smartphone, tablet or computer. • All videos offer translated subtitles in a wide variety of languages to better serve multi-lingual shoppers. • Salespeople can access video content, select and control content for approved virtual product demonstrations via any connected device. Important system improvements under the hood include: • The platform incorporates faster, cloud-based content management and advanced video processing for enhanced picture quality and more efficient file transfers. • Uses location-based file delivery to smart in-store servers for controlled relevant content on the floor including right brand, right model, right offer. • Provides real-time access to data and analytics for convenient monitoring of playlists. With MediaSign TV, you can welcome shoppers to your store or event with virtual spokespeople who help tell your company's story, announce your offers and explain your advantages. MediaSign TV drives television walls and displays with pristine Ultra HD content for convincing demos of your top-of-the line products. Included are the latest motion picture trailers and previews; licensed sports highlights constantly updated for every sport and every season; new music videos for audio, video and surround sound demos; demonstration glamour footage and more. You can upgrade appliance merchandising with the motion and energy of aspirational lifestyle, special offer and product-usage videos that help bring those static rows of stainless and white products to life. Create end caps for focus models, attract foot traffic to difficult areas in your showroom, add impact to vignettes, keep shoppers occupied and in your store during peak traffic periods, all while constantly exposing your team to carefully crafted sales presentations. Bedding departments can be transformed with a mix of relaxing and branded nature-scapes coupled with persuasive video product demonstrations along with your store's commercials and offers. You can even upload videos of your companywide announcements, policy and training content from your leadership team, and use your displays for team meetings before or after business hours. MediaSign TV is an exciting new platform with future-proofed technology that will enable you to enjoy enhanced feature sets and performance without the additional expense of hardware or maintenance. While the old MemberNet TV system served us well for 15 years — which is remarkable for this kind of technology — like every digital device, from your phone, to your computer, to your cable box, it has been rendered obsolete by progress and advancements in technology. In-store video provides an effective competitive advantage and MediaSign TV makes it easy and economical. There are Members today who are finding success utilizing anywhere from one to more than one hundred systems throughout their different locations. We look forward to helping your company bring its showroom to life with the information, communication and enter- tainment advantages of MediaSign TV. RO Steve Bryant, Nationwide PrimeMedia

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