Retail Observer

NOVEMBER 2021 RETAILOBSERVER.COM 17 WHICH KITCHEN STYLE SUITS ME BEST? SIMPLE YET ELEGANT DESIGNS The four design lines in the new Generation 7000 include: 1. PureLine: offers a modern, contemporary appeal, with its solid handle, low-key stainless-steel trim and a glass front in obsidian black. 2. VitroLine: underlines its reserved and integrating style with a handle in the appliance color. 3. ArtLine: with its minimalistic approach eliminates the handle for a clean look. 4. ContourLine: contemporary styling relies heavily on its striking stainless steel frame with the focus on showcasing the appliance and its technology. The VitroLine design line with their reduced all-glass fronts are available in graphite grey, brilliant white and obsidian black – while ArtLine will be available in graphite grey. In addition to the aesthetic of these design lines, Miele has increased its 30-inch-width offering by 30 percent. This allows for more design layout options whether stacked, cubed, T-formed or panorama style without the use of trim kits. Twenty-four-inch options are still available providing a robust product design offering. Once a design has been chosen, appliances within one and the same design line can be combined virtually at will. This is because all appliances appear to come from the same mold. This also applies to useage and handling. Important controls and displays are located in precisely the same position across the range, making for a common cross-category approach to machine operation. In other words, a person familiar with a wall oven will approach, for example, a combination steam oven or a coffee machine with the same familiarity from the outset. Newly designed control panels will be incorporated into all these products, which include an update to the current M Touch display and a new layout for the DirectSensor user interface. "Generation 7000 appliances guide our customers through the cooking process with operating steps that are more intuitive, smoother and more natural," says Dirk Sappok, Head of Product Development, Miele. "This new ease of handling leaves greater room for creativity in the kitchen than ever before." SMART ASSISTS AND UNIQUE, ENHANCED TECHNOLOGY FOR CULINARY EXCELLENCE The new Miele Generation 7000 appliances feature smart assists to support cooking processes including: 1. TasteControl: When things heat up, TasteControl, a world first, steps in. In ovens, this function prevents food from overcooking by automatically opening the door just a small amount, allowing heat to escape and bringing the temperature in the oven interior down fast at the end of a program. Cooking processes end precisely on time, reliably preventing food from continuing to cook in the oven's residual heat, which would cause the food to relinquish its moisture. 2. FoodView: As the "eye" of the oven, the FoodView in-oven camera sends photographs to any device connected to the Miele@mobile app. For the first time, this feature is even available on pyrolytic self- cleaning models in which the camera is subject to intense heat. The heat-protected built-in camera transmits images in HD quality to a tablet PC or smartphone. From the convenience of a mobile device, instead of opening the oven door and releasing heat, one can view the image of the item cooking at that very moment. Additionally with the app adjustments can then easily be made to the temperature and cooking time. 3. MotionReact: Appliances respond when you approach. Miele appliances are able to pre-empt the user's next moves and automatically switch on when the user approaches, activating the oven lighting or deactivating the ringtone at the end of a program. 4. Miele Mix and Match: Not sure how long or at what temperature to cook or reheat your food item or items? Mix and Match is a new cooking feature that allows you to cook or reheat simply by using the control panel or select the exact food items from the app and send the cooking instructions directly to the oven. Place the food in the oven, hit start, and a perfectly prepared meal will be ready in minutes. 5. Miele@Home: Most appliances from all of the Generation 7000 categories have a wi-fi module on board which, when connected to the Miele@mobile app, enables a host of new and additional convenience functions. A connected appliance can naturally be started or stopped from a tablet PC or smartphone. Miele Generation 7000 appliances will be available beginning the second quarter of 2022. Please visit www.mieleusa.com to learn more. A WHOLE NEW NICHE ESS unveils wall-mounted storage solutions for the bathroom

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