RETAILOBSERVER.COM NOVEMBER 2021
54
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arlier this year, Nationwide Marketing Group rolled out
MediaSign TV, an all new and much-improved replacement for
the legacy in-store video marketing platform MemberNet TV. A
complete, ground-up redesign, MediaSign TV is projecting Members'
in-store video into the future and providing a runway for amazing new
features and benefits for even more control over the last three feet of
the in-store experience.
Back in 2006, when Nationwide launched the Independent
channel's first digital signage system, the medium fresh but very raw.
However, over the past 15 years, digital signage has blossomed.
Today, consumers have a hard time buying gas or ordering a Big Mac
without encountering digital content that informs and entertains them.
Over the past decade and a half, in-store video has become a
staple in the showrooms of many of Nationwide's most successful
Members, and, as a result, the group has invested in the development
of the new MediaSign TV platform that is powered by Nationwide
PrimeMedia. Launched this past March, the new platform
incorporates some of today's most advanced technology, provides
improved performance and is packed with features for right now
and into the future.
Steve Bryant Digital Services
OPTIMIZING THE IMPACT OF
IN-STORE VIDEO MARKETING
