Issue link: https://www.e-digitaleditions.com/i/143040
The State Of continued have on shorter haul,higher-profit moves.The cost of long-haul over-the-road moves is rising, as carriers prefer to use their capacity for more regionalized business, making intermodal the least cost option in many cases. It is also just as efficient as over-the-road. Rail companies and their technology are light years ahead of where they used to be when trucking first took over the market. A quick search on the Internet will show how far advanced rail has become in efficiency, safety, commodity protection, tracking, etc. Not only has technology improved, but transit times have drastically improved as well.With over 140,000 miles of track to navigate, intermodal transit times are now within a day or two of over-the-road service, which is a vast improvement over previous capabilities. Many carriers are embracing this movement, knowing that rising trucking costs and a shortage of drivers will begin to thwart profitability. Most of the largest truckload carriers in the nation are investing funds into the intermodal market and LTL carriers are partnering with rail lines to help distribute freight across the country. Newgistics Freight Services has the means and technology to route freight via multiple modes and rates are very aggressive.We provide a side-by-side comparison of over-the-road vs. intermodal transportation and present FEDA members with all least-cost options available. Rail carriers do not work with shippers directly so the only way to access intermodal moves is through a highly qualified, rail-carrier-approved provider such as NFS. The freight industry has come full circle once again, and Newgistics Freight Services is here to handle the transition for you. K For more information regarding intermodal, LTL, expedited services or volume/truckload moves, please contact kbrink@newgisticsfreightservices.com or twalsh@newgisticsfreightservices.com. Duplicate Content continued let's go over a couple of things you can do to find out if duplicate content is a problem for your site. Google Webmaster Tools If you are new to Google Webmaster Tools, you will quickly learn there are a lot of useful tools here to help you optimize your website.The section we will be looking at to see if duplicate content exists on your site is the "HTML Improvements" section. Once logged into your account, you can find it at "Dashboard > Optimization > HTML Improvements." Here Google will notify you of several potential issues found while indexing your website, but since we are focusing on duplicate content,you will want to analyze the"duplicate meta descriptions" and "duplicate title tags" links on this page. Clicking on the link will give you detailed information on the duplicate content issues. Being able to identify the pages with duplicate content in a consolidated place allows you to correct issues quickly. If you see to the right "0" pages, that means none of your pages have duplicate content issues. Monitoring your duplicate content regularly with the Google Webmaster Tools is a great way to perform preventative maintenance. Search for Snippets of Title Tag Doing a Google search using the two advanced search operators "site:" and "intitle:" can assist you in finding duplicate content on your website. Placing the two advanced search operators into Google's search bar like this— site:mysite.com intitle:"Southbend 6 Burner Range"—will search the website "mysite.com" and return search results for the exact phrase "Southbend 6 Burner Range" in the title tag of the pages. Of course you will want to replace "mysite.com" with your web address and "Southbend 6 Burner Range" with the title of one of the pages you suspect may be suffering duplicate content issues. There are many search operators available in Google that 40 FEDA News & Views can be useful in many ways, including finding others copying your content as well. To learn more about search operators, visit the following Google Guide: https://support.google.com/websearch/answer/136861?hl=en With so many search operators to remember, you may just want to use Google's advanced search found here: http://www.google.com/advancedsearch You can achieve the same results. To Reiterate The many forms of duplicate content can greatly impact your website from a drop in traffic to being removed from search engines altogether, but the great news is that it can all be fixed. The sad truth is that duplicate content is an issue for most major sites. So if you are one of these sites, you are not alone. The key is to be one of the first to fix it so you can be in a great position to rank higher faster. K About the Author David Limon is the owner of E-Commerce Signal, a company that offers a broad range of solutions for e-commerce businesses. Services include SEO, PPC Management, website maintenance, online marketing, Miva Merchant, and much more. Prior to starting his own business, he served in the foodservice industry for 20 years—10 of which he spent at Mission Restaurant Supply, where he built and managed its website, www.MissionRS.com, and practiced every function of running an e-commerce business from programming to sales. For more information on how he can help you with your online needs, contact him by email at david@davidlimon.com or visit his business online at www.ecommercesignal.com.