Retail Observer

December 2021

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

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Page 13 of 67

RETAILOBSERVER.COM DECEMBER 2021 14 O ver the arc of 25 years Steven Morris has worked with more than 250 brands (including Samsung, Sony, Habitat for Humanity, Amazon, NFL, MLB and many more) and over 3,000 business leaders. Now, he has fused his learnings into an actionable manifesto called The Beautiful Business. Each day business leaders engage in a fundamentally creative act: forming and nurturing companies, teams, products, brands and services so they can flourish. Nevertheless, many entrepreneurs hesitate to see themselves as creatives or creators – even though many are seeking greater fulfillment, meaning and beauty through their lives and businesses. The Beautiful Business is both a creative act of claiming your birthright as a human creator and leader, and an act of defiance against the myopic and arbitrary rules that profit-only businesses operate from. Based on timeless business and psychology principles put forward by some of history's greatest hearts and minds, The Beautiful Business presents an actionable manifesto to shape any business into a can't-ignore entity that will stand the test of time. This is the chance you've been searching for – the opportunity to bring the business you care about so deeply into a realm that is soul-filling and life-giving for you as the leader and nourishing for the people inside and outside your organization. It's for you, the business leader who's seeking a more beautiful way to engage with life, with work and with your business. Your business matters. Make it beautiful. B O O K R E V I E W THE BEAUTIFUL BUSINESS Author: Steven Morris is a brand, culture and leadership advisor, author, and speaker. Over his 25+ years in business he's worked with 3,000+ business leaders at 250+ global and regional companies. Discover: Publisher: Conscious Capitalism Press RO

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