RETAILOBSERVER.COM DECEMBER 2021
4
Eliana Barriga
eliana@retailobserver.com
Share the love—start giving!
L
iving is giving, and people love to give because it feels good. Giving is an act of
selflessness and a dedication to contributing to the joy of others. In a nutshell—
giving lifts spirits and makes people happy!
For many, giving has become not only a mission, but a family holiday tradition.
Giving is a way to reconnect with our inner selves. By helping others, our perspective
shifts and fills us with an abundant source of gratitude. Giving back is a wonderful
practice that delivers joy to the giver—and benefit to the receiver. Giving back is a
commitment I wish for my family to adopt and continue to pass down for generations
to come.
Through the transformative gift of giving, we also learn how to receive. It is important
to let others do things for you. Sometimes receiving can be awkward or uncomfortable.
Some people have a much easier time giving than receiving. A dear friend taught me
how to receive. When I would deflect a compliment, he would say "Excuse me, but in
my country we say 'thank you' when complimented." So, maybe it's as good a time as
any to open up to receive.
Many people use organizations like The Giving Pledge (www.givingpledge.org) or
The Giving Circle (givingcirclesfund.org)—a form of participatory philanthropy where
groups of individuals donate their own money or time to a pooled fund and decide
together where to donate to community projects. Giving circles can be small and
informal, with a few people pooling their money and giving it to a chosen local charity
or family in need; making charitable giving more rewarding and fun.
Being generous and kind encourages us to perceive others in a more positive light
and fosters a sense of community, a feeling of interconnectedness.
So, no matter if you have a lot or not very much; there is always someone who is
more in need than you. Always try to give, even if it is just a little, especially this holiday
season.
GIVING IS THE
LANGUAGE OF LOVE
DECEMBER 2021, VOLUME 32, ISSUE 12
CELEBRATING OUR 32
ST
YEAR
AS THE RETAIL OBSERVER
PUBLISHER/MANAGING EDITOR
E LIANA BARRIGA
DIRECTOR OF SALES AND MARKETING
MOE LASTFOGEL
ART DIRECTOR
TERRY PRICE
CONTRIBUTING WRITERS
SARAH BROWN
STEVEN MORRIS
JOHN O'HALLORAN
JEFF ROSE
ROB STOTT
DENNIS SHIELDS
JOHN TSCHOHL
ALAN WOLF
RALPH E. WOLFF
DEADLINE FOR FEBRUARY 2022 ISSUE:
JANUARY 1, 2022
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