Retail Observer

January 2022

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

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RETAILOBSERVER.COM JANUARY 2022 30 W ater, Inc. is proud to announce its partnership with Sapphire to distribute its undercounter appliance offerings in Arizona, California, Colorado, Hawaii, Nevada, New Mexico and Utah. Sapphire, the newest addition to The Legacy Companies (TLC) portfolio, offers a complete line of built-in undercounter ice-making and cooling products that feature detailed design, precise integration and unsurpassed performance that sets a new standard within the undercounter refrigeration industry. "We chose Water, Inc. to help launch our brand because they have decades of distribution and product experience in the refrigeration and appliances market," said Mark A. Russel, Sapphire spokesperson. "We look forward to working with Water, Inc. to tell the Sapphire story and position our undercounter products for future growth and success." "Our partnership with Sapphire enables Water, Inc. to provide customers across the Western United States with undercounter refrigeration products that seamlessly integrate with consumers' current kitchen configurations," said Chris Arnold, vice president of sales at Water, Inc. "With Sapphire's innovative products and Water Inc.'s streamlined order processing and professional, experienced team, we have an opportunity to offer new and unique undercounter products to customers looking to customize their space." Additional Information about Sapphire and the partnership: • Sapphire was created to provide consumers with products that set a new standard for undercounter ice-making and cooling products by housing all aspects of design, engineering and manufacturing in its own factory. • With all aspects of development and manufacturing under one roof, the attention to detail is evident throughout the entire Sapphire product line. From the signature Sapphire blue interior, seamless integration with cabinetry, door and handle design, and elegant LED theater lighting, Sapphire's distinct features are unmistakable. • This partnership with Sapphire enables Water, Inc. to provide the same level of high-touch, hands-on, same-day service that it has executed for more than 40 years. With its 26,000 square foot warehouse available for product inventory and same-day order, process and shipping capability – Water, Inc.'s dealer partners will have product when they need it and service that is second to none. For more information about Sapphire and products distributed through Water, Inc., visit www.waterinc.com. M A N U F A C T U R E R [ N O T E S ] SAPPHIRE SELECTS WATER, INC. AS EXCLUSIVE WESTERN U.S. DISTRIBUTION PARTNER New brand launches with complete line of built-in undercounter ice-making and cooling products From left to right: Chris Arnold (Vice President of Sales, Water, Inc.), Mark A. Russel (Sapphire) and Major Avignon (Chairman/CEO, Water, Inc.).

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