RETAILOBSERVER.COM FEBRUARY 2022
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B U Y I N G G R O U P N E W S
W
hen asked to think of one word to describe the past two
years, adversity is certainly one that would come to mind.
Between a pandemic and all of the related variables that
have impacted the independent retail channel, life as an independent
business owner has been nothing short of a challenge. It's how one
responds to that adversity, though, that separates successful businesses
and business owners from their competition and peers.
Adversity is something that Erik Weihenmayer has faced since he was
a 14-year-old boy. The renowned adventurist and motivational speaker,
who is set to deliver the opening keynote for Nationwide Marketing
Group's PrimeTime show in Phoenix on Sunday, February 6, was
diagnosed with retinoschisis and began losing his vision in high school.
But rather than letting the disease rob him of the joys of life, he used it
as motivation.
From an accomplished high school wrestling career to his climb to the
summit of Mt. Everest, Weihenmayer has continued to defy the odds and
accomplish some remarkable feats. At PrimeTime, Weihenmayer will
share his powerful message with independent retailers, reminding them
how they can use the challenges and adversity they've faced over the
past two years to help propel their businesses to new heights.
"I think this is the best time in history, the most precious time in history,
to be a pioneer, to reach out, to seize hold of adversity and the challenges
we face, to harness energy not only to transform our own lives but to
elevate the world around us," Weihenmayer says.
Weihenmayer's message centers around the idea of living a "No
Barriers Life." That way of living, he says, is a mindset of constantly
challenging oneself to grow and evolve – to climb while others camp.
PrimeTime in Phoenix is scheduled for February 5-8, 2022, at the
Phoenix Convention Center. To secure free registration for the event,
members can visit www.nationwideprimetime.com.
RO
BLIND ADVENTURER ERIK
WEIHENMAYER TO DELIVER
INSPIRATIONAL OPENING KEYNOTE
AT PRIMETIME IN PHOENIX
An accomplished climber, paraglider, skier and kayaker,
Weihenmayer will take to the Nationwide Marketing Group
PrimeTime stage to share how independent retailers can
harness the power of adversity as fuel for greatness.
