RETAILOBSERVER.COM FEBRUARY 2022
24
LG LEVELS UP THE LAUNDRY
EXPERIENCE WITH THE LATEST IN
WASHING AND DRYING SOLUTIONS
Leveraging enhanced AI technology, LG's latest
innovations deliver unrivaled convenience and
gentle clothing care
At CES 2022, LG Electronics (LG) showcased a smarter, more
seamless way to get laundry done with its new FX Washer and
Dryer pair and LG WashTower with DUAL Heat Pump dryer. The
new laundry solutions feature LG's enhanced Artificial Intelligence
Direct Drive (AI DD™), proven steam technology, and an array of
functions that make washing and drying clothes more convenient
than ever.
With LG's enhanced AI DD technology, the new FX laundry pair
delivers customized performance that can sense load size, fabric
type, and level of soiling, and then automatically adds the
recommended amount of detergent and adjusts the wash cycle for
optimized cleaning.
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The new washer also incorporates LG's steam
technology, a tried-and-true method for getting clothes cleaner and
refreshed every time. For greater user convenience, LG's Smart
Pairing™ feature sends information from the washer to the dryer
and automatically recommends the optimal drying cycle to eliminate
the guesswork.
LG's first AI DD equipped dryer model boasts a new AI cycle
that adds precise movement control and automatically selects the
appropriate settings for optimal fabric care and faster drying times.
LG's AI technology also enables the appliance to learn the user's
laundry routine and preferences to deliver tailored drying options
every time. An infrared sensor accurately measures the temperature
of the clothes during the drying cycle and makes adjustments
automatically to ensure even drying. And unlike other washer-dryer
combinations, with the Bluetooth pairing feature, users can now
conveniently control both appliances from one control panel on the
washer. Plus, the new flat panel design allows for seamless use
and does not compromise depth in any setting, whether the pair is
stacked or side-by-side.
With its ultra-convenient and space-saving design, LG's latest
WashTower with DUAL Heat Pump dryer is a streamlined alternative
to a conventional washer-dryer stack. The front-load washing machine
uses AI DD to deliver clean, fresh clothes while the dryer leverages LG
DUAL Inverter Heat Pump technology to reduce energy consumption
by drying in a low temperature throughout the drying cycle.
I N D U S T R Y [ N E W S ]
