Animal Health Solution - a Covetrus magazine for veterinary professionals
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30 Covetrus | ph: 855.724.3461 | fx: 888.329.3861 | northamerica.covetrus.com Building client relationships for life Helping clients overcome their financial concerns can build trust and loyalty to your practice. When you help empower clients with financial options to manage the cost of care over the life of the pet, it can help build long lasting and rewarding client relationships. It can strengthen the bond with clients and help improve retention and revenue. Providing trusted financing options helps ensure you can confidently recommend a treatment plan while helping the client manage the cost. In fact, being proactive about having "the money conversation" can help improve communications with your clients. Together, you'll feel more comfortable as you collaborate to determine the best financial option for pet care. Starting the conversation early When is the best time to communicate you offer financing options? Start from day one and make it an essential part of the conversation about the pet's lifetime of care. Just as you educate clients about care options, make them aware of financing options for planned, and unexpected treatment as well. Then, your clients can be better prepared to meet financial obligations as they arise. As pets mature and their health needs change, you can discuss financing options at the same time you make care recommendations. This way, you can help ensure the pet receives a lifetime of the appropriate care. Closing the care gap You may be surprised to learn that according to a new American Veterinary Medical Association (AVMA) study, owners appreciate it when their veterinarian demonstrates an understanding about cost of care and even voices a desire to help make veterinary care more affordable. By proactively communicating various options and empowering your clients to ask questions about cost, it builds a trusted personal relationship. In essence, you are providing financial care for clients that supports a lifetime of veterinary care for the pets. And isn't that the ultimate goal for everyone? For more insights about veterinary financing, just visit carecredit.com/vetinsights or call 800-859-9975. Pet insurance: another way to manage the cost of care Like health insurance for humans, pet insurance can pay for all or part of pet's treatment. Some policies even pay benefits when a pet dies, is lost or stolen. While more and more Americans are buying pet insurance, adoption rates are still low: just one percent. This compares to 40% in Sweden and 25% in the United Kingdom. Source: "Insured pet population grows by 18%." Today's Veterinary Business. 2019. $ This content is subject to change without notice and offered for informational use only. You are urged to consult with your individual business, financial, legal, tax and/or other advisors with respect to any information presented. Synchrony and any of its affiliates, including CareCredit, (collectively, "Synchrony") makes no representations or warranties regarding this content and accept no liability for any loss or harm arising from the use of the information provided. Your receipt of this material constitutes your acceptance of these terms and conditions. RESOURCES 1. 2019-2020 APPA National Pet Owners Survey. 2. "Pet ownership stable, veterinary care variable." AVMA.org. 2018. 3. "Pathways: The Pet Owner Journey." Market research conducted for CareCredit by ASQ360. November 2019. 4. Bankrate January 2020 Financial Security Index survey. 5. Synchrony Lifetime of Care Study, December 2021 6. Veterinary Provider Study. Market research conducted for CareCredit by GSK, 2019 7. 2020 CareCredit Analytics Prepared to care

