How We Grow

2022 Spring How We Grow

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Calorie and Weight Management A recent study on calories in almonds resulted in great coverage around the world. An article in the U.S. by Eat This, Not That! titled "One Major Effect of Eating Almonds, Says New Study" resulted in close to 2.5 million impressions alone. Diabetes ABC's recent study on diabetes warranted strong outreach in India as this was the first ABC study in that market which looked at diabetes-related endpoints in a younger population. This was particularly important due to diabetes being a top health concern in this market. Due to the importance of the research, along with traditional outreach activities, ABC's India marketing team held a virtual press conference in July 2021 which included the lead researcher and ABC's Dr. Swati Kalgaonkar. Other markets timed outreach to coincide with Diabetes Awareness Month/World Diabetes Day in November to optimize coverage. India also took advantage of World Diabetes Day to initiate a second wave of outreach. 2.5M impressions on one article Interested in becoming more involved with the Global Market Development Committee, or the research supporting marketing campaigns and the Nutrition Research Committee? View the meeting schedule at: Almond Board of California 10

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