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Dispelling
common myths
of private
brand drug
alternatives
As consumer perceptions around private brand generic drugs change, it's important for
veterinary hospitals to offer a variety of options to meet client demands. Although private
brand generic drugs are commonplace in veterinary healthcare, there are still some
misconceptions about these low-cost alternatives. For some hospitals, the question on whether
to carry private brand drug options simply comes down to safety and efficacy: Do private
brand drug alternatives provide equal profiles compared to "pioneer" (brand-name) drugs?
The answer is an emphatic "yes"! Let's dispel a few common myths around private brand
generic drugs and discover how offering these alternatives may help you and your clients save
money on treatment — without sacrificing safety or efficacy.
