Issue link: https://www.e-digitaleditions.com/i/1467639
23 farm406 "I am a huge believer in marketing to the individual," says Rose. "Give them all the information possible, the AI (artificial insemination) dates, date born, in supplement sheets. Supplement sheets shouldn't be a second thought." Rose spends a lot of time connecting with potential buyers through social media. "We needed trackable marketing – everything has to pay for itself," she explains. "We find something that works well and put gas on it. Social media works well." Rose advises her clients to establish a business page, post consistently, generate an email list of clients, and create Facebook ads through the ad manager, as opposed to "boosting" a post, and never sell livestock via Marketplace or in groups. "With Facebook ads, you can target your specific audience, selecting people based on the brands associations, the groups they like, their interests," she explains. "en, when it is sale season, you can pay for engagement or pay for clicks when they take action. It costs 10 to 30 cents to download a catalog, which produces prey good returns." Creating an eye-catching ad with meaningful content is also important. Rose says smartphones produce good quality video and are convenient for videoing groups or individual heifers, cows, or pairs. "If you are selling females in a group, you want video of them walking by you several times," she says. "If you are selling bred heifers, you will need to video the heifers and their moms." Rose says beef female buyers want to know everything about the females, including how their moms calved, if they stood right away aer birth, milk production, etc. "Take as many photos and videos as you can," says Rose. "With bulls, videos can be 30 to 45 seconds, but with females, especially in groups, you need three to four minutes of video." Like her clients, Rose pays aention to the numbers and names before adding females to her herd of 80 Angus registered and commercial cows. "When marketing females, you need to have a name to tie them to," she explains. "What bull are they out of ? What Karoline Rose walks behind a herd of cattle. Rose raises her own herd of registered and commercial Angus cattle and helps clients market their beef females to attract new buyers in a niche market. Karoline Rose uses the latest technology to meet with her team members, who work from home offices scattered throughout the midwestern and western states, and her clients. bull are they bred to? Is there a name buyers can recognize associated with that female? "You need a name the second generation can tell the person above them," she adds. "Is it a name they will recognize and well it fit into their operational goals?" When marketing females is the focus, Rose says she believes the chances of selling bulls at a female production sale are greater than selling females at a bull sale. "At a bull sale, where they throw females in at the last minute, the chance that someone will buy a heifer is slim," she explains. "But, when you think about the process and put out as much information as possible, people who are aracted to the females will be more likely to buy a bull to go with the females they purchase." Photo by Madyline Braught Photo by KRose Company