E X E C U T I V E S U M M A R Y
Market forces are reshaping how pet owners select and
pay for veterinary services and products. Propelling this
seismic shift are new and emerging trends, including:
• Rising spending on pet products, including in the
category of veterinary care and services
• Increasing humanization of pets
• Changing demographics, as Millennials embrace
pet ownership
• Spread and adoption of the membership or
subscription service model
Capitalizing on the growth of these trends represents a fresh
opportunity for new and established veterinary practices
to succeed in the evolving marketplace. VCP, a Covetrus
®
solution, helps single-location and multi-location practices to
seize today's opportunities by encompassing both the Practice
of Wellness and Business of Wellness.
The Practice of Wellness focuses on software, wellness plan
design, and management. The Business of Wellness embraces
real-time data and analytics, growth and club strategies,
missed payment management tools, marketing support, live
coaching, and beyond.
While some practices might have concerns about wellness
programs as being akin to discount programs, data shows
that discounting is not a key driver in whether consumers sign
up for wellness plans. What's more, doctors on production pay
make significantly more money from wellness plans, and the
proper wellness system can make administration a breeze.
Covetrus understands a well-run wellness plan program
is a strategic business tool that reaches beyond
preventive care – to nurture client relationships, grow
compliance, and stand apart from the competition –
so practices and pets thrive.
13 Q2 2022 | Animal Health Solutions
