Retail Observer

RETAILOBSERVER.COM JULY 2022 26 M odeled after Casa Bertazzoni in Italy — the company's global headquarters — the experience center brings the Bertazzoni brand values of food, family and engineering to life. CASA BERTAZZONI SAN FRANCISCO Located in the heart of San Francisco's design district, the new Casa Bertazzoni experience center showcases Bertazzoni's vision of helping designers and homeowners create beautiful, highly personalized kitchen environments. The launch coincides with Bertazzoni's 140th anniversary in 2022, a major milestone and a testament to the brand's ability to honor its heritage while continually innovating for the future. THE SPACE The new 2,000-square-foot space in San Francisco serves as a resource for retail partners, architects, designers, builders, developers and homeowners. The space offers a comprehensive selection of Bertazzoni products that span best-in-class cooking appliances, refrigerators, dishwashers, ventilation and accessories, reinforcing the brand's leadership in harmonized design. Casa Bertazzoni San Francisco was designed to showcase the distinct identity of Bertazzoni's three series: Professional, which features clean lines, bold colors, and a contemporary inspired form factor; Master, a showcase of traditional elegance; and Heritage, which blends the brand's authentically classic shapes from the past with traditional styling for today. "We created a unique layout that immerses guests into each of the three series, conveying the unique design vocabulary and ambience yielded by each of the styles. The overall experience is a journey of discovery and delight," said Valentina Bertazzoni, Head of Brand & Style and a sixth-generation Bertazzoni family member. "Though we showcase a variety of products, it's our philosophy that there is a design harmony within each style, creating a cohesive kitchen ambience. What's more, we believe that design is also a tactile experience. We're pleased to welcome guests not only to see but also touch and feel the beauty of the products – as well as trying their hand at cooking, with the opportunity to understand what the experience will be like at home." The showroom was developed in partnership with Purcell Murray, distributors of Bertazzoni appliances in California. Elaine Murray, interior designer (CKMBD), also collaborated with Valentina Bertazzoni on the design and creation of the space. FOR DISTRIBUTORS AND DEALERS Casa Bertazzoni in San Francisco is located at 245 Kansas Street, San Francisco, CA 94103, and is open to customers and design professionals Monday – Friday from 9 a.m. to 4 p.m. The showroom is non-selling, and onsite staff will direct interested parties to a local dealer for purchases. Appointments can be scheduled by calling 800-863-7133. To learn more about Bertazzoni, please visit us.bertazzoni.com. For more information about the 140th anniversary of Bertazzoni, please visit us.bertazzoni.com/always-making-the-future. M A N U F A C T U R E R [ N O T E S ] RO BERTAZZONI LAUNCHES FIRST CASA BERTAZZONI EXPERIENCE CENTER IN NORTH AMERICA Photos: David Duncan Livingston

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