RETAILOBSERVER.COM JULY 2022
50
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ore than ever, shoppers are now expecting a smooth and
seamless retail experience online. Any roadblocks to
finding critical product information on a retailer's website
can result in a customer taking their business to another store.
That's why Nationwide Marketing Group has teamed with website
partners Site on Time (SOT) and Retailer Web Services (RWS) to
provide free access to centerpoint, a tool that connects retailers'
point-of-sale (POS) data with their websites to give shoppers a
real-time line of sight into the product inventory and pricing
information.
Nationwide has partnered with SOT and RWS to make
centerpoint available for free to its members who have a Level 4
website and are sharing POS data. At its launch, centerpoint will
integrate with a number of Nationwide POS providers including
Furniture Wizard Software, Myriad Software, Smartwerks and
STORIS. Nationwide is also working to onboard EPASS Software.
"Retailers can't take any chances with their shopper experience,
whether that's online or in store," says Jennifer Danko, senior vice
president of omnichannel technology for Nationwide Marketing
Group. "By linking a dealer's POS platform directly to their website,
centerpoint puts critical product and pricing information front and
center and ensures that a customer will have a consistent, seamless
shopping experience wherever they are in the shopper journey."
Centerpoint was developed to allow retailers to offer an
enhanced shopping experience with a unique package of benefits.
Website improvements that retailers can unlock include:
• The option to show in-store product, floor models, ready-to-buy
and in-stock
• Consistent pricing online, in store and at the point of sale
• Products highlighted as on-display and in-stock on vendor
"where to buy" pages
• Protected margins with in-stock product flags
• Fewer order cancellations and calls to ask about product
inventory
• Ability to offer BOPIS (buy online, pick-up in store)
"Centerpoint provides independent retailers with all the tools
they need to keep their websites relevant for today's shopper,"
says Danko. "Customers expect to find information fast and to be
able to purchase product in a way that's convenient for them.
Centerpoint ensures an independent retailer's website goes
above and beyond to meet the shopper's needs."
Nationwide members interested in learning more about integrating
centerpoint into their websites are encouraged to
contact their Site on Time or Retailer Web
Services account representative.
Rob Stott Digital Service Trends
NATIONWIDE MARKETING GROUP OFFERS
ENHANCED WEBSITE EXPERIENCE
WITH CENTERPOINT
Developed in tandem with website partners Site on Time and
Retailer Web Services, centerpoint ensures shoppers can quickly
and easily find pricing and inventory information on a retailer's website
Rob Stott is corporate communications manager for
Nationwide Marketing Group
RO
