RETAILOBSERVER.COM AUGUST 2022
4
Eliana Barriga
eliana@retailobserver.com
AUGUST 2022, VOLUME 33, ISSUE 8
CELEBRATING OUR 33
RD
YEAR
AS THE RETAIL OBSERVER
PUBLISHER/MANAGING EDITOR
E LIANA BARRIGA
DIRECTOR OF SALES AND MARKETING
MOE LASTFOGEL
ART DIRECTOR
TERRY PRICE
CONTRIBUTING WRITERS
KEVEN DALKE
WILLIAM GLADE
PAUL MACDONALD
STEVE MORRIS
JOHN O'HALLORAN
DAVID OLIVA
STEPHEN PACZKOWSKI
MICHAEL POSA
JOHN TSCHOHL
LIBBY WAGNER
ALAN WOLF
DEADLINE FOR OCT. 2022 ISSUE:
SEPT. 1, 2022
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THE RETAIL
Elle's View As I See It
Become courageous!
I
t shouldn't surprise you that this famous quote comes from John Maxwell,
one of the most respected experts in the field of leadership. If anyone
copes with change day in and day out, it's the business owner. But the
irony is that we are the very same people that fight change the most.
Look around your business, have you added any new product lines or
services lately? What about new partnerships with vendors or collaborations
with other local businesses? Have you attended any new trade shows,
participated in a new training program or sponsored a local event?
Most of us think that we are playing it safe in business by sticking with
what has worked in the past. Staying in our comfort zone is what seemingly
keeps us protected and is what keeps us in business. But actually, when we
work against change, we work against growth. We close the door to new
conversations and possible opportunities. It's like swimming upstream with
the same determination as the current against us. You feel like you're
working hard and getting things done but in reality you are only staying in
place, or worse, drifting backwards.
I challenge you to pick one area of your business this month where you
will consciously stop swimming upstream, turn around and allow the current
to take you in a new direction. Call that vendor who has been trying to reach
you and find out about their services. Sign up for that trade show that you've
always wanted to go to but never got around to attending. Sit down and talk
with that employee who seems to be full of energy and new ideas.
Get excited about embracing change in your business and I promise you
that growth will soon follow.
"CHANGE IS
INEVITABLE.
GROWTH IS
OPTIONAL."
