Retail Observer

September 2022

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

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Page 28 of 67

Wine Merchant's newly renovated tasting room in New York, which has been fully outfitted with Bertazzoni appliances. The curated menus featured dishes from Bertazzoni's new Good & Simple cookbook which compiles six generations of family recipes in celebration of this milestone year. In San Francisco, the team visited the new Casa Bertazzoni experience center, the first flagship brand location in the U.S. Bertazzoni is also marking the milestone by announcing its single largest global capital investment focused on product innovation and continued global expansion. This year the brand introduced even more induction cooking models, an extensive new portfolio of refrigerators and a selection of new ventilation solutions. Whatever your preferred style of cooking, Bertazzoni appliances will help you prepare and serve food with precision, flair and flavor – today, tomorrow, and beyond. "We've grown from an idea in 1882 to a global presence in the design and manufacture of best-in-class appliances," said Paolo Bertazzoni, CEO and fifth-generation family member. "Today, the Bertazzoni approach continues in the spirit of innovation that runs through 140 years and beyond." Bertazzoni was introduced to the North American market in 2005. Today, the U.S. and Canada represent the brand's top global regions. Over the past five years alone, the company has more than doubled in size in North America. The impressive scale makes Bertazzoni the biggest Italian major appliance brand in the U.S., and the company's forward momentum continues with new product introductions this year. "We're continually investing in the future," said Nicola Bertazzoni, Chief Operating Officer and sixth-generation family member. "While fueling our innovation roadmap, we've been very thoughtful with how we approach the market, and always careful to keep our end users – the homeowners and families – In mind. We're thrilled with the success to date, both globally and with regard to the North American market." RO Photos: Molly Tavoletti for Bertazzoni

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