Wine Merchant's newly renovated tasting room in New York, which
has been fully outfitted with Bertazzoni appliances. The curated
menus featured dishes from Bertazzoni's new Good & Simple
cookbook which compiles six generations of family recipes in
celebration of this milestone year. In San Francisco, the team
visited the new Casa Bertazzoni experience center, the first
flagship brand location in the U.S.
Bertazzoni is also marking the milestone by announcing its single
largest global capital investment focused on product innovation and
continued global expansion. This year the brand introduced even
more induction cooking models, an extensive new portfolio of
refrigerators and a selection of new ventilation solutions. Whatever
your preferred style of cooking, Bertazzoni appliances will help you
prepare and serve food with precision, flair and flavor – today,
tomorrow, and beyond.
"We've grown from an idea in 1882 to a global presence in the
design and manufacture of best-in-class appliances," said Paolo
Bertazzoni, CEO and fifth-generation family member. "Today, the
Bertazzoni approach continues in the spirit of innovation that runs
through 140 years and beyond."
Bertazzoni was introduced to the North American market in 2005.
Today, the U.S. and Canada represent the brand's top global regions.
Over the past five years alone, the company has more than doubled in
size in North America. The impressive scale makes Bertazzoni the
biggest Italian major appliance brand in the U.S., and the company's
forward momentum continues with new product introductions this year.
"We're continually investing in the future," said Nicola Bertazzoni,
Chief Operating Officer and sixth-generation family member.
"While fueling our innovation roadmap, we've been very thoughtful
with how we approach the market, and always careful to keep our
end users – the homeowners and families – In mind. We're thrilled
with the success to date, both globally and with regard to the
North American market."
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Photos: Molly Tavoletti for Bertazzoni
