Retail Observer

RETAILOBSERVER.COM SEPTEMBER 2022 60 B U Y I N G G R O U P N E W S T he only constant in the world of independent retail has been the need to change. As members of Nationwide Marketing Group gathered at the Gaylord Palms Resort and Convention Center in Orlando for the 59th edition of PrimeTime, August 13-16, they were once again presented with the opportunity to adapt and evolve their businesses to succeed in today's environment. "It's clear that we're entering a new retail season," says Nationwide President and Chief Member Advocate Tom Hickman. "Door swings are slowing. Big Box predatory pricing is resurfacing. But in those challenges, I see opportunity. Opportunity for our members to pivot, to adapt and to be early adopters of programs and behaviors that will determine how their futures unfold." In Orlando, Nationwide members got a first-hand look at many of the programs and offerings that are designed to help them take advantage of those opportunities. The stage for PrimeTime was set on Sunday morning during an opening keynote that featured Wells Fargo economist Charlie Dougherty. After diving deep into the macroeconomic factors that are affecting independent retail and the durable goods industries, experts from Nationwide's merchandising, marketing and digital teams highlighted the programs and tools members have at their disposal to help them win in this ultra-competitive environment. PrimeTime in Orlando also included one of the most robust Nationwide Learning Academy (NLA) schedules members have ever had access to. With more than 60 sessions that were available only at PrimeTime, attendees learned why NLAs regularly average more than 5,000 session attendees at each show. In Orlando, members were able to explore topics across 14 different tracks, including the in-store experience, website management, data and analytics, leadership, human resources, product training, business and financial services, digital marketing, social media and more. And, as product availability and supply chain constraints have eased, PrimeTime attendees saw CashBack and Show Special offers that resembled those not seen since before the pandemic. In particular, PrimeTime Palooza — the 90-minute buying frenzy — featured some of the strongest limited-time, limited-quantity deals in years. This show represented a massive opportunity for independent retailers to secure major savings while stocking up their warehouses for the critical back half of the year. Making connections with colleagues, the vendor community and Nationwide staff was also an integral component of the PrimeTime experience. Members had plenty of opportunities at this show to network with the Nationwide family, including a stop at one of the local theme parks. Nationwide reserved a portion of Universal's CityWalk, where PrimeTime attendees were treated to a block-party- style evening of food and fun. They also had access to either the Island of Adventure or Universal Studios theme parks while there. "Orlando wound up to being one of our most engaging and exciting shows to-date," says Melissa Stenson, Nationwide's vice president of member experience. "Beyond the enticing deals our vendor partners brought to the table, PrimeTime provided many meaningful ways for dealers to connect, learn and experience what makes this show a can't-miss opportunity." Other highlights from PrimeTime in Orlando included: • The PrimeTime Backyard showcase, featuring food, beverages, education and exhibiting vendor partners in the outdoor, consumer electronics and furniture categories. • The first-ever PrimeTime CashBack offer from Samsung. • The independent retail channel's largest single showcase of luxury appliance brands, including Nationwide's newest luxury appliance vendor partner, Signature Kitchen Suite. • The first look at national launches and exclusive products from Ashley Furniture, Serta Simmons Bedding and Tempur-Sealy. • Sound United's return to PrimeTime, which included their FULL complement of audio brands. • Attendee-only savings on Nationwide digital solutions from Retailer Web Services. • Volume rebate offers from Progressive Leasing and Montage, available only to PrimeTime attendees. • A discussion on allies vs. mentors during the WIN: Women in Nationwide networking luncheon. • Over $100,000 in prizes and giveaways throughout the two- day expo. As always, attending PrimeTime was free for Nationwide members and guests. RO NATIONWIDE MARKETING GROUP HOSTS 59TH EDITION OF PRIMETIME IN ORLANDO Independent retail channel descended upon the Sunshine State as the fight for foot traffic picks back up

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