Retail Observer

October 2022

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

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RETAILOBSERVER.COM OCTOBER 2022 22 escape the range hood," said Calvin Ruan, co-founder and CEO of Hauslane. "The perimeter suction design of our UC-PS38 unit activates suction all along the perimeter of the unit to capture cooking byproducts from every burner with ease." Many home chefs prefer to cook on front burners for convenience, and cooking byproducts will often escape when a unit's suction zone is positioned in the rear or centralized within the range hood. In contrast, Hauslane's perimeter suction design enables the UC-PS38 to capture smoke and cooking fumes from all zones, providing comprehensive coverage of the cooking surface. The new 30-inch range hood has a sleek stainless-steel body with a clean and contemporary design. Six speed settings make finding a balance of power and noise a simple task. Oil tray, panel filters and a steam clean function work in tandem to collect grease and build-up within the range hood, making maintenance easy and prolonging the life of the product and its individual components. ADDITIONAL FEATURES: • Customizable energy-saving LED lighting • Touch-screen panel with a digital clock • Price: $499.99 MSRP Visit www.Hauslane.com to learn more about Hauslane and its products. BEKO FILLS NEW VP OF MARKETING POSITION WITH APPLIANCE BRAND AND PRODUCT VETERAN Justin Reinke to help expand Beko's profile in the U.S. and grow its healthy kitchen initiative Justin Reinke, a self-proclaimed kitchen appliance lover with big- brand product launch and direct dealer and sales channel experience, has taken over the marketing reins at Beko Home Appliances. Beko Home Appliances is the fast-growing American subsidiary of Arçelik, one of the world's largest home appliance manufacturers. Justin Reinke, a 22-year integrated marketing veteran, has been named to fill the newly created position of vice president of marketing for Beko I N D U S T R Y [ N E W S ]

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