Retail Observer

October 2022

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

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RETAILOBSERVER.COM OCTOBER 2022 28 SAFE & HEALTHY KITCHENS With U.S. and Canada moving toward electric cooking, driven by indoor air quality and safety concerns, induction is growing as the most efficient and safest form of electric cooking. Even if gas cooking is still dominant in North America, it emits dangerous contaminants that directly impact indoor air quality and the health of the occupants. Furthermore, cooking is the #1 cause of home fires, and gas ranges elevate the probability of an accident. Induction cooking is unquestionably the safest cooking method on the market because the cooking surface generates no flame and zero heat. "The trend toward electric cooking is real, with a growing number of counties in California, Washington, Oregon, Massachusetts and New York mandating electric cooking for all new construction." — Matt Holmes, VP Elica Americas COOKING WITH ELICA For a few decades, downdraft cooktops and the concept of 2-in-1 appliances (cooktop and range hood), have been offered in various markets around the globe, but ventilation performance hasn't met consumer expectations. "With Ventilation being Elica's core competency, our design and engineer team developed a blower system that delivers superior ventilating performance, is super compact leaving room for drawers under the cooktop, and features ultra-quiet operation of only 5.9 sones that enables effortless conversations." The Nikola Tesla was Elica´s first of many steps into the induction cooking product segment. "Elica is committed to expanding its offering of induction cooking products for North America, with plans to introduce additional induction downdraft designs, as well as standard induction cooktops, ranges and range tops." DESIGN, INNOVATION & PERFORMANCE Elica offers a product that combines cutting edge design and technology, enabling consumers who envision an open concept kitchen design, and wish to avoid a large range hood that could obstruct the flow of the kitchen and views to the outside. Nikola Tesla Switch effectively ventilates with a compact blower system that leaves room for full size drawers directly under the cooktop. The cooktop offers four burner zones that are controlled with fingertip touch controls and supported with Elica´s signature round vent opening, which delivers a sleek Italian design that will perfectly complement most high-end kitchens. Elica's induction downdraft cooktop is 36" wide and available in sophisticated black ceramic glass, which includes several high-value features, such as, Bridge Zones for larger pots and pans, Airmatic automatic ventilation control, Pot detectors, Stop & Go function and the possibility of either ducted-out or recirculating installations. Also, Elica stands by its claim of providing the Very Best, by extending a 3-year warranty covering ALL parts and in home labor. PIONEERS IN VENTILATION "Elica has been on the cutting edge of range hood design and technology for decades, with a long list of achievements, such as the first chimney hood, first vertical hood and the first sound suppression system, plus Elica has developed various technologies that have elevated ventilating performance, increased capture efficiency of grease, smoke and odors, and overall improved indoor air quality." Elica takes considerable direction from our Italian design and engineering teams, plus the company culture that has been rooted in northern Italy since 1970. Nevertheless, the company makes sure to balance that core element by placing design and engineering teams on each continent, who develop product designs and technologies that are directly tailored to the kitchens, cooking habits, performance expectations, trends and the overall needs demanded by the local populations. Please visit www.elica.com/US for more information. M A N U F A C T U R E R [ N O T E S ] LET´S GET ELECTRIC WITH ELICA NIKOLA TESLA Induction technology with built-in ventilation RO

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